Luxury skincare powerhouse SK-II unveils its most advanced brightening essence yet—GenOptics InfinitAura Essence. Designed to go beyond traditional brightening, this revolutionary formula redefines Aura Skin, delivering smooth, radiant, translucent, and youthful-looking skin from day one.
The Science Behind Infinite Aura

With over 30 years of skin optics expertise, SK-II’s latest discovery in Biophotonics reveals that IL-36γ, a key biomarker, deteriorates due to modern stressors—lack of sleep, UV exposure, and daily stress—leading to dull, tired-looking skin. The NEW GenOptics InfinitAura Essence works to energize and amplify Aura Protein, restoring skin’s youthful glow.
Powerful Ingredients for a Radiant Transformation

Infused with SK-II’s signature PITERA, this advanced formula is gentle yet highly effective, suitable for multiple skin types—including sensitive skin and even the delicate eye area.
- PITERA – SK-II’s proprietary ingredient, packed with 50+ micro-nutrients, nourishes and revitalizes the skin.
- Bisabolol Pro – A patented ingredient that soothes and calms the skin.
- SDL-α – Delivers advanced brightening and anti-oxidation, reducing yellowish dullness caused by oxidative stress.
- Lotus Flower Extract – Extracted from a lotus that blooms in extreme weather, this ingredient fights visible and invisible spots caused by aging and sun exposure.
- Niacinamide – Enhances overall brightness and evenness.
Visible Results, Proven Transformation


- Instant Glow – 88% of users reported brighter, more glowing skin immediately.
- One-Day Transformation – In 24 hours, experience a 61% boost in radiance, 44% smoother texture, and 66% more hydration.
- One-Week Renewal – See 85% more translucency, 52% improved firmness, and 70% enhanced vibrancy in just 7 days.
- One Bottle Gleam – After 28 days, achieve significant aura enhancement, reduced spots, and diminished yellowish dullness.
- 8-Week Youth Boost – Witness a visibly youthful glow that radiates from within.
Say goodbye to dullness and spots and hello to multidimensional radiance. The NEW GenOptics InfinitAura Essence is available now at all SK-II counters and online.