A beloved taste of Singapore is getting a fashionable twist as UNIQLO teams up with iconic local snack brand Old Chang Kee for a special UTme! collection. Launching islandwide from October 17, the collaboration features seven nostalgic T-shirt designs and six playful embroideries inspired by Old Chang Kee’s signature snacks and heritage.
The designs, created by local studio Wheniwasfour, spotlight familiar favourites such as the Curry’O puff and the brand’s heritage store at REX. This collection is a tribute to the comforting flavours and shared memories many Singaporeans hold dear.
A Nostalgic Blend of Culture and Style
Rooted in customer-centricity, both UNIQLO and Old Chang Kee share a commitment to preserving classics while embracing innovation. This collaboration is also a celebration of Singapore’s local culture including the time-honoured craft of pastry-making that has been part of Old Chang Kee’s story for decades.
Exclusive In-Store Experiences (October 17–19)
To mark the launch, shoppers can enjoy a series of delicious perks:
- Snack Redemption at Orchard Central: The first 500 customers who purchase two Old Chang Kee UTme! shirts can redeem a snack of their choice including the brand-new Japanese Cheezy Curry’O.
- Luggage Sticker Giveaway: With every purchase of a UTme! shirt, customers will receive an exclusive Old Chang Kee sticker at selected stores (Jewel, ION, Orchard Central Global Flagship, and VivoCity).
Where to Get It
Four of the seven T-shirt designs will be available at all UNIQLO stores. The remaining three designs, along with six embroidery options, can be found exclusively at UTme! Locations: Orchard Central Global Flagship, Jewel Changi Airport, and VivoCity.
