Hilton is bringing its vibrant, value-driven brand, Tru by Hilton, to Asia Pacific for the first time—with 14 new properties opening across Vietnam by the end of 2025. This regional debut is in partnership with ROX Group (formerly TNG Holdings Vietnam), and the first four hotels are set to welcome guests in Hanoi, Ha Long, Lang Son, and Nam Dinh.
With this major expansion, Hilton’s development pipeline in Vietnam now totals 28 hotels, reinforcing the country’s position as one of the hospitality giant’s fastest-growing markets in Southeast Asia. Hilton currently operates six hotels in Vietnam under Hilton Hotels & Resorts, Curio Collection by Hilton, and Hilton Garden Inn.
A Fresh Stay Experience for Business and Leisure
Tru by Hilton is designed for today’s savvy travelers seeking comfort, style, and value. Blending modern aesthetics with local inspirations, the brand offers spacious, thoughtfully designed rooms, lively communal areas for work or play, and practical amenities that cater to both business and leisure guests.
Leading the launch is Tru by Hilton Hanoi Station, just steps from the iconic Hanoi Railway Station. Featuring 129 rooms, the hotel draws design cues from the city’s historic transit hub while offering easy access to cultural hotspots like Hoan Kiem Lake, the Old Quarter, and Hanoi’s famous street food.
In Ha Long, the Tru by Hilton Ha Long Hon Gai City Centre offers 90 stylish rooms with a front-row view of the UNESCO-listed Ha Long Bay and the energy of the city’s bustling core. The location is ideal for boat tours, cultural explorations, and seafood lovers alike.
Local Flavor Meets Modern Convenience
Each Tru by Hilton property in Vietnam will offer the brand’s signature “Top It” complimentary breakfast bar, featuring a customisable selection of dumplings and morning treats. Guests can also grab drinks and local snacks 24/7 from the Eat. & Sip. market, enjoy herbal-infused water made with local ingredients, or unwind in the social spaces perfect for games and gatherings.
Other amenities include a modern fitness centre, function rooms in select properties, and the Tru-ly Local wall—a curated guide to nearby dining, shopping, and experiences.
Upcoming Tru by Hilton hotels are planned for cities including Da Nang, Can Tho, Thai Binh, Bac Giang, Hoa Binh, Lao Cai, Dak Lak, Viet Tri, Hau Giang, and Tam Ky, showcasing the brand’s commitment to accessible hospitality across both well-known and emerging Vietnamese destinations.
Smart Stays, Great Value
Rates start from VNĐ 900,000++ per night (around USD 34), including breakfast and flexible booking options with free changes or cancellations up to 24 hours before arrival.
Tru by Hilton is part of the Hilton Honors loyalty program, giving members exclusive perks such as flexible point-and-cash bookings, app-based check-in, Digital Key access, and more.
To learn more or book a stay, visit here.
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