Swiss performance sportswear brand On has officially launched its first flagship store in Singapore, marking a significant milestone in its Southeast Asia expansion. Located at Jewel Changi Airport, the 9,300-square-foot, two-storey space seeks to bring On’s signature “Dream On” experience to the region and will open its door to the public from 12 July 2025.
Opened in partnership with Gill Capital, a veteran retail specialist in the region, the store is designed to immerse customers in On’s world of performance and innovation, starting from its signature CloudTec cushioning and Speedboard technology to its sleek Magic Wall that allows fast and easy try-ons.
The space serves not just as a retail outlet but also a community hub, supporting Singapore’s vibrant fitness scene with group runs, workshops, and On Run Club Singapore.
“We are thrilled to bring our ‘Dream On’ experience to Singapore,” shared Martin Hoffman, CEO of On. “This store is more than just a retail space — it’s a place where innovation meets community, inspiring runners of all levels to push their boundaries and realise their full potential.”
The store’s design draws inspiration from Singapore’s coastal running routes, blending architectural elements with textures reminiscent of the nation’s lush greenery.
The ground level focuses on high-performance footwear and technical gear, including the Cloudmonster and Cloudrunner, as well as the Zendaya x On “Zone Dreamers” training collection.
Upstairs, customers can explore lifestyle footwear, kids’ collections, and tennis gear co-designed with Roger Federer.
On’s flagship store in Singapore is now open, starting from today. As part of the launch, a special commemorative On pin will be given out to the first few customers with purchase, so be there early to avoid disappointment.
On Store Singapore
Address:
Jewel Changi Airport
78 Airport Blvd, #02-230/231
Opening Hours:
Daily, 10am – 10pm
