New Balance is turning back the clock with the revival of two Y2K classics—the 740 and the 1000. Originally launched in the early 2000s, these cult-favorite sneakers are making a comeback, fusing bold, futuristic design with a modern twist.
To mark the return of these iconic kicks, New Balance is setting up a one-of-a-kind newsstand-inspired pop-up at Paragon’s entrance foyer from 27 February to 3 March. This immersive experience brings together sneaker culture, editorial aesthetics, and a nostalgic nod to the turn-of-the-millennium era.
Snap, Share & Take Home a Custom Keepsake
Throwing it back to the Y2K ritual of flipping through morning newspapers, visitors can redeem a personalized newspaper featuring their very own photo on the center spread—an exclusive memento to commemorate the launch.
To get your hands on this collector’s item, simply purchase the New Balance 740 or 1000 at Paragon or ION during the activation period and present your receipt at the pop-up.
- Paragon Entrance Foyer (290 Orchard Rd, Singapore 238859)
- 27 February – 3 March | 10 AM – 10 PM
- Newspaper customisation available until 9 PM
Step into the past and experience the 740 & 1000 like never before.
