Singapore Tourism Board STB & MakeMyTrip, India’s premier online travel company, have joined forces in a landmark agreement. By signing a Memorandum of Understanding (MOU), they aim to promote Singapore as a prime destination for Indian travelers. This strategic partnership marks the first-ever collaboration between the two entities.
Enhancing Inbound Travel to Singapore
Under the terms of the MOU, STB and MakeMyTrip will collaborate on various initiatives and campaigns throughout 2024 to boost inbound travel to Singapore. Here are the key highlights:
- Market Insights and Expertise: STB will leverage MakeMyTrip’s market insights and expertise to craft unique holiday packages tailored to Indian consumers. With over 1 million Indian visitors welcomed in 2023, India stands out as one of the top five markets for Singapore tourism.
- Strong Connectivity: The direct flight connections from 17 cities in India to Singapore significantly contribute to the appeal of this vibrant city-state. Whether it’s business, leisure, or family travel, the seamless connectivity ensures that Indian travelers can explore Singapore conveniently.
- Diverse Attractions: Singapore’s allure lies in its diverse range of attractions and experiences. From iconic landmarks like the Marina Bay Sands and the Gardens by the Bay to cultural gems such as Chinatown and Little India, there’s something for every traveler. The city’s culinary scene, shopping districts, and vibrant nightlife add to its charm.
Excitement and Optimism
Melissa Ow, Chief Executive of Singapore Tourism Board, expressed her excitement about the collaboration, stating, “We are thrilled to embark on this journey with MakeMyTrip, marking our first-ever partnership with an online travel platform in India. Through this alliance, our goal is to deepen the connection between Indian consumers and Singapore, highlighting the city’s enhanced offerings across various segments of Indian travelers.”
Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, emphasized Singapore’s popularity among Indian travelers, saying, “Singapore emerged as one of the top three searched international destinations on our platform last year, climbing from fifth place in 2022. The significant interest in this destination from across India underscores its enduring appeal. With ongoing enhancements to its offerings, seamless travel access, and amenities tailored to Indian preferences, Singapore has immense potential to attract even more Indian travelers. We are excited about this partnership with STB and look forward to showcasing Singapore’s allure to Indian travelers effectively.”
A Bright Future for Singapore Tourism
As this strategic partnership unfolds, Singapore remains committed to providing memorable experiences for travelers. From futuristic architecture to lush green spaces, this dynamic city promises adventure, culture, and unforgettable moments. With STB and MakeMyTrip working hand in hand, the spotlight on Singapore will shine even brighter, inviting Indian travelers to explore its vibrant streets, savor its culinary delights, and create lasting memories.
In summary, the STB and MakeMyTrip partnership is a testament to the shared vision of promoting Singapore as a must-visit destination. As travelers seek new horizons, Singapore stands ready to welcome them with open arms.
