SG POCKY launches its exciting ‘Happiness in a Snap’ summer campaign in Singapore this May. Glico Asia Pacific, the mastermind behind the beloved Japanese snack Pocky, is set to ignite joy and excitement with an array of delightful experiences for snack enthusiasts across the island.
Pocky, renowned for its iconic chocolate biscuit stick, has been capturing hearts since its inception in 1966 by the Glico company. Now, it introduces a new Summer Limited Edition Baked Cheesecake flavor to tantalize taste buds. Made with real cheese, this delectable addition promises an irresistible combination of creamy goodness and crunchy texture. Plus, with an enhanced formula featuring whole wheat and added fiber, Pocky ensures an even crispier texture and heightened flavor profile, delivering a snacking experience like no other.
The Pocky Summer Limited Edition Baked Cheesecake flavour is available at $1.83 (RSP) at selected NTUC Fairprice, Prime Mart and Pandamart. While stocks last.
Igniting Happiness with Every Snap
Pocky’s ‘Happiness in a Snap’ campaign embodies the brand’s commitment to spreading joy with every bite. Whether enjoyed solo or shared with loved ones, Pocky promises moments of happiness wherever you go. And to amplify the excitement, SG POCKY presents the Happiness Challenge—an exhilarating activation where participants can experience the sheer joy of every Pocky snap, both physically and virtually.
The SG POCKY Happiness Challenge
Participate in the SG POCKY Happiness Challenge and embark on an adrenaline-fueled adventure! By purchasing any two packs of Pocky, players can compete to set a record on the happiness meter by snapping as many digital Pocky sticks as possible within a limited time frame. The top scorer will receive a mystery prize, while all participants stand a chance to win a pair of tickets to Osaka, Japan—the birthplace of Pocky!
Campaign Details and Exciting Prizes
The campaign runs from May 3rd to June 2nd, 2024, and is open to all participating outlets across Singapore. Simply purchase any two Pocky products from selected retailers and stand a chance to win exciting prizes, including:
- A pair of flight Tickets to Osaka, Japan (1 Winner)
- 2D1N Hotel Stay with Breakfast for 2 at JW Marriott Singapore South Beach (1 Winner)
- Takashimaya Gift Vouchers worth $400 (1 Winner)
- Mystery Prize for Top Scorer of POCKY HAPPINESS game (1 Top Scorer)
Join the fun at NTUC Fairprice roadshow events happening at various locations throughout the campaign period. Test your skills on the POCKY HAPPINESS game and redeem exclusive gift-with-purchase items, including the Pocky Snack Box and Pocky Umbrella, at selected NTUC Fairprice outlets.
Grab your favorite Pocky flavors and embark on a journey of joy and excitement this summer.
