Skincare brand SK-II is set to launch a bold new chapter this September with the debut of its “One & Only SK-II” campaign. At the heart of the campaign is a renewed celebration of SK-II’s signature ingredient, PITERA, and its philosophy of empowering women to embrace their authentic, bare selves.
Marking this milestone, SK-II has named acclaimed actress Mun Ka Young as its newest Global Brand Ambassador. She is the brand’s first Korean ambassador in several years and the first new global face since 2022 making her appointment a significant moment in SK-II’s ongoing journey as a timeless skincare icon.
A Star Who Embodies Authenticity
Celebrating 20 years in the industry, Mun Ka Young has built an impressive acting career spanning multiple genres while remaining consistent and grounded. Recently debuting as an author, she has showcased a reflective side that aligns with SK-II’s values of sincerity, longevity, and authenticity. Her thoughtful approach mirrors SK-II’s belief in the power of embracing one’s true self.
A Campaign Told Through Her Eyes
The “One & Only SK-II” campaign unfolds across three unscripted episodes, exploring:
- The discovery of PITERA
- Mun Ka Young’s personal experience with the essence
- SK-II’s legacy of time-defying skincare
Shot with a raw and intimate lens, the series offers a fresh perspective on beauty—modern, personal, and deeply authentic.
The full campaign films will be released from early September across SK-II’s official platforms.
