This October, Singaporeans will get a taste of some of New Zealand’s finest wines with the World Class, New Zealand‑Made campaign, running from 1 to 31 October 2025. Supported by the New Zealand Trade and Enterprise, this month-long campaign highlights the variety, quality, and sustainability of New Zealand wines, all available locally.
As part of the campaign, there’s a chance to win premium wine collections worth over S$300, featuring limited-release bottles. To participate:
- Buy New Zealand wines from participating retailers such as Cold Storage, NTUC FairPrice, Little Farms, Bottles & Bottles, Wine Connection, RedMart, PandaMart, Hermitage, Benchmark Wines, and more.
- Share your purchase on social media.
- Follow @discovernew.nz.
Winners will be announced on 3 November 2025.
New Zealand wines on offer include well-known favourites and boutique options:
- Čuvar Winery — available at Little Farms
- Delegat’s Oyster Bay — NTUC FairPrice, Cold Storage, 7‑Eleven, Bottles & Bottles, RedMart, PandaMart
- Misty Cove Wines — RedMart, Hermitage, Benchmark Wines
- Spy Valley Wines — Cold Storage, Wine Connection
- Villa Maria Wines — Cold Storage
- Zephyr Wines — The Wine Distribution Co.
The campaign also encourages wine lovers to learn more about the wineries and their stories through a “wine passport,” which provides insights into the craft, history, and sustainability practices behind each bottle.
Whether you are a casual wine drinker or a connoisseur, this October is the perfect opportunity to explore the diverse flavours of New Zealand wines and maybe even win a premium collection to enjoy at home.
