Wagyu fans, get ready for the most exciting (and delicious) unboxing of the year. Wagyu Beef Singapore by Fieldseas is launching the nation’s first-ever Wagyu Mystery Box, turning premium beef shopping into a fun, collectible surprise experience inspired by Japan’s mystery box culture.
Debuting exclusively at the Toa Payoh store on 20 November 2025, the WAGYUGYU Mystery Box gives shoppers the chance to walk away with a mystery Wagyu cut valued at up to $96, all for just $29.90.
A Surprise in Every Box
Each WAGYUGYU Mystery Box contains one carefully selected Wagyu cut, which could range from luxurious A5 Japanese Wagyu steak to popular yakiniku or shabu-shabu styles. Designed to help customers who “don’t know which cut to choose,” the box turns decision fatigue into a moment of discovery.
The experience is inspired by Japan’s love of collectible blind boxes, except this time, the surprise is edible, melt-in-your-mouth, and unmistakably premium.
Meet the WAGYUGYU Universe
The launch features six original characters, including KINGYU, YAKINI-KUN, and RORU-SAN, each symbolising a particular Wagyu cut and cooking style.
Inside every box, shoppers will find a collectible character card, which they can redeem for a corresponding A4/A5 Japanese Wagyu cut (150g–300g) starting 20 November.
With only 100 boxes available, this drop doubles as both a tasty treat and a limited-edition collectible.
How It Works
- Where: Wagyu Beef Singapore by Fieldseas (Toa Payoh)
Lor 1 Toa Payoh, #01-1576 Block 160, Singapore 310160 - Launch: 20 November 2025 (while stocks last)
- Price: $29.90 (worth up to $96)
- Redemption: Redeem your Wagyu cut using the WAGYUGYU card by 31 December 2025
- Limit: 2 boxes per customer per day
Take it home immediately, enjoy it yourself, or gift it to someone who loves a good surprise and great Wagyu.
Premium Wagyu Meets Playful Adventure
Beyond the beef itself, the WAGYUGYU Mystery Box is all about discovery. Think of it as an omakase-style surprise, reimagined as a collectible experience. With younger Singaporeans craving premium yet Instagram-worthy moments, this launch is set to be the season’s most buzzed-about edible collectible.
