FairPrice Group (FPG) unveils Southeast Asia’s first-ever LOTTE Mart Express store-in-store concept at FairPrice Xtra VivoCity, launching on 15 May 2025.
Born from FPG’s strategic partnership with South Korea’s largest retail giant, LOTTE Retail, this vibrant retail destination brings the heart of Korean food culture straight to Singapore. The collaboration, announced in August 2024, now takes shape with an immersive shopping and dining experience that goes beyond the ordinary grocery run.
Shoppers can explore over 180 FairPrice-exclusive Korean products from beloved brands like Good Today and Yorihada—available only at FairPrice. For those craving a quick bite, a self-cooking station offers instant noodles from fan-favorites like Nongshim and Samyang, customizable with a spread of toppings such as eggs, cheese, mushrooms, and even fresh milk and sauces for that perfect Korean bowl.
The experience continues with Yorihada Kitchen, which dishes out freshly prepared Korean street food classics including crispy dakgangjeong (Korean fried chicken), spicy tteokbokki, and savory eomuk (fish cake skewers), all curated to capture the essence of Korea’s street food scene.
To add an extra dose of fun, a Korean-style photobooth lets you snap Instagram-worthy shots with themed props, while gachapon machines offer a chance to win cute prizes with every $30 spent in a single receipt at LOTTE Mart Express.
For those beyond VivoCity, select LOTTE products are now available at 104 FairPrice Supermarkets, Finest, and Xtra stores islandwide—making it easier than ever to bring a slice of Korea home.
All images credit to FairPrice Group.
