Singapore’s homegrown entertainment brand, Play Nation, has launched a widespread festive takeover across Singapore and Malaysia, featuring pop-up experiences and new collectibles from popular character brands like Sanrio, San-X, Care Bears, and LINE Friends. The campaign, running from now through early January, aims to bring seasonal cheer to fans and shoppers.
In Singapore, the festivities begin at Marina Square with the exclusive Care Bears Wishes From The Heart Pop-Up Store, open from 22 November until 4 January.
The space offers limited edition merchandise, including a Furry Laptop Sleeve priced at S$39.90 and a new Good Luck Bear Plush Phone Clip for S$19.90. Fans can also create personalised items at Pick & Mix bars, enjoy bundle deals, and meet the Care Bears characters in person. Balloon giveaways are scheduled for launch day and every weekend while stocks last.
Play Nation’s newer Play Market stores, located within FairPrice Xtra outlets at Ang Mo Kio Hub, JEM, Jurong Point, NEX, and VivoCity, will also feature festive character displays and photo opportunities.
A special “Make A Wish” interactive wall invites visitors to write and display your holiday wishes. A giveaway will award holiday treats to five lucky entrants who register via a QR code at the stores, with winners announced on Play Nation and FairPrice’s social channels on 19 December.
For those travelling to Malaysia, the Intermark Mall in Kuala Lumpur is hosting the Rilakkuma Dolce Christmas experience until 4 January. The mall has received a thematic sweet treat makeover, offering festive exclusives such as a limited edition San-X Blind Box with a minimum spend of RM380 at the San-X Marketplace or RM450 mall-wide. A festive Rilakkuma Christmas plushie is also available at RM69 with a RM120 mall-wide spend.
Complementing the physical experiences is a series of new product releases.
The Sanrio Festive Bubbles Blind Box series, priced at S$18.90, features nine buildable, light-up baubles depicting holiday scenes with characters like Hello Kitty and My Melody.
The LINE Friends K-Blocks Mart Collection, at S$17.90, lets fans build miniature Korean convenience store snacks,
while the LINE Friends Slumber Party blind box series (S$15.90) features lighted bedroom scenes.
From San-X, the Rilakkuma Festive Collection Plushies (S$39.90) show the bears in holiday cake themed outfits, and the Rilakkuma Honyagurumi Plush Keychain Blind Box series (S$15.90) introduces four new designs.
These new items join returning favourites like Sanrio Pikku! and Sanrio Jetset Journeys on shelves.
