Reverie On Hill (ROH) officially opens on 25 July 2025, marking Singapore’s first-ever creator-powered retail space, where real reviews, authentic content, and community-powered discovery take center stage.
Founded by Gene Kwok, the creative force behind performance agency Damnzai, ROH is the answer to a major insight from years of campaign strategy: the most powerful product content comes not from big-budget ads, but from genuine creators sharing real experiences. ROH turns this idea into a fully immersive experience, where shoppers can test, review, and earn from their content.
Beauty Meets Content Creation in a Whole New Way
Inside its serene and stylish setting, ROH features over 200 curated beauty, wellness, and lifestyle products, from Korean biotech serums to organic Australian supplements and niche scent blends. You’ll find brands like Beaund, Desert Free, elivity, Rabbit Habit, and Paloma, with many exclusive to ROH.
What sets ROH apart? Every product is reviewable on the spot. Simply scan the QR code on the tag to:
- Read authentic reviews
- Share your own content
- Purchase instantly or generate a personal affiliate link
And if your recommendation leads to a sale, you’ll earn a commission. Products that don’t resonate? They’re pulled from shelves. ROH’s curation evolves based on real-time feedback and creator data—not paid placements.
Signature Wellness Treatments to Try, Then Talk About
To deepen the hands-on experience, ROH offers five premium treatments in its private wellness suites:
- Sculpt Ritual ($250) – Non-invasive contouring with RF energy and microcurrents
- Bioflow Ritual ($250) – Meridian line therapy with bio-electric currents and essential oils
- CO2 Hydrating Ritual ($220) – Intense hydration and glow-boosting facial
- Renewal Ritual ($300) – Skin rejuvenation using micro-needles and potent actives
- Sight and Scalp Ritual ($250) – Eye and scalp rejuvenation with acupressure and heated Bian stones
Earn Perks, Rewards & Influence as a Creator
Whether you’re an everyday shopper or seasoned content creator, ROH offers a tiered membership programme with benefits that grow with your engagement:
- Storyteller: 1–2 approved content posts = 20% off storewide for 30 days
- Curator: 3+ approved posts = 30% off for 60 days
- Reverie Black Card (coming soon): Invite-only access to 40% off, private events, and exclusive brand drops curated by Damnzai’s premium partner network
Creators can also earn affiliate income through personalized links and unlock paid content collaborations with partner brands under the ROH and Damnzai umbrella.
Celebrate SG60 with ROH’s Launch Offer: A Facial That Pays You Back
In celebration of Singapore’s 60th birthday, ROH is rolling out a limited-time SG60 promotion:
Enjoy a 30-minute express facial for $60 and get it all back in store credit.
Essentially, the facial is free if you find something you love. Available through August and September 2025, exclusively at ROH. (Promo not stackable.)
