Lenskart and POP MART are joining forces for a heart-melting collaboration, unveiling the first-ever Lenskart × Sweet Bean “I Want A Hug” limited-edition eyewear collection. Inspired by POP MART’s beloved character Sweet Bean: the curious, food-loving toddler created by designer Xue Chen; the collection launched on 4 December across all 30 Lenskart stores in Singapore and online. Fans can also experience an exclusive interactive pop-up at Tampines 1 Main Atrium from 15 to 21 December, complete with celebrity appearances and immersive activities.
A Playful Collaboration Meets Premium Craftsmanship
The partnership marks a major milestone in Lenskart’s growing House of Brands strategy, merging pop-culture storytelling with high-quality eyewear design. The new collection transforms Sweet Bean’s pastel, dreamy universe into wearable art, crafted for collectors, fans, and fashion-forward shoppers.
This latest launch builds on Lenskart’s expanding roster of creative collaborations, following previous collections inspired by Warner Bros.’ Superman and Batman, strengthening its appeal among pop culture communities.
Inside the Sweet Bean Eyewear Collection
The Lenskart × Sweet Bean I Want A Hug range features:
- 13 eyeglasses
- 3 sunglasses
- Bitz Charm Blind Bags with 6 surprise magnetic charm designs
Prices start at $15 for charm blind bags and go up to $200 for eyewear. Every eyewear purchase includes a matching limited-edition Sweet Bean chain, case, and microfibre cloth. Customers who purchase a Lenskart Bitz frame will also receive a complimentary pair of Bitz charms including those from the blind bag series.
Baifern & Namtan Meet Fans in Singapore
Fans will be treated to special appearances by two Thai superstars on 15 December (4 PM – 8:30 PM) at the Tampines 1 pop-up:
- Baifern Pimchanok, Lenskart’s first-ever Face of Southeast Asia
- Namtan Tipnaree, Lenskart Friend of the Brand and rising fashion icon
Both celebrities will officiate the launch and meet fans up close. The first five fans in line will secure front-row seats and a chance to join on-stage games, no overnight queuing needed, as queue cards will be distributed for a smooth experience.
Shoppers also stand a chance to meet Namtan personally. By spending $150 in a single receipt (online or in-store) before 11 December, fans can register here for a chance to be one of 10 lucky winners. Winners will be notified via Instagram on 12 December at 3 PM.
Experience the Sweet Bean Adventure at Tampines 1
Running from 16 to 21 December, the 1,890 sq ft pop-up will bring the Sweet Bean world to life, offering:
- Immersive installations
- A first look at the full collection
- A charming 3-station Sweet Bean Adventure
Visitors can pick up a stamp card and explore at their own pace. After collecting stamps from all three stations, they can redeem:
- 1× Customisable Sweet Bean Keychain
- 1× Lucky Draw Entry
- 1× Mall-Exclusive Reward
Plus, shoppers at Lenskart Tampines 1 can enjoy $100 off with a minimum spend of $350 and a chance at a sure-win claw machine with every purchase.
