OREO is turning up the volume on its playful spirit with a bold collaboration alongside K-pop sensation BABYMONSTER. For the first time in Southeast Asia, the iconic cookie brand has co-created a one-of-a-kind treat with a global artist, blending music, dance, and fandom into one delicious experience.
The partnership introduces the OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, inspired by Korea’s marshmallow dessert trend and designed to reflect BABYMONSTER’s vibrant identity. Fans can also look forward to custom cookies personally designed by BABYMONSTER members and collectible photocards included in every OREO x BABYMONSTER multipack, available in Vanilla, Chocolate, Strawberry, and the new Red flavour. With seven photocards to collect, MONSTIEZ will want to grab them all to prove their superfan status.
To mark the launch, OREO is rolling out nationwide activations, including roadshows, contests, and the chance to win a grand prize trip to Korea plus exclusive BABYMONSTER merchandise.
Adding even more fun, OREO and BABYMONSTER are launching the #TwistLickDance challenge, featuring an exclusive track and choreography by the group. The playful twist on OREO’s classic dunking ritual invites fans across Singapore to move, groove, and munch in rhythm with BABYMONSTER.
