HONG KONG: MoneyHero Limited has launched Credit Hero Club in Hong Kong, following a successful beta testing phase in September 2025. The platform, powered by TransUnion, aims to provide users free access to their credit profiles and help them make more informed borrowing decisions.
According to the company’s press release on Thursday (Oct 30), recent market data showed that applications for super small loans below HK$100,000 (S$16,742) rose by about seven percentage points, from around 31% of all applications in the first nine months of 2024 (9M 2024) to 38% in the same period of 2025, suggesting heightened caution among banks in Hong Kong.
Small loan applications, from HK$100,000 to HK$299,999, have stabilised at roughly 21% from a fluctuation between 17% and 25% last year. Meanwhile, applications for medium-sized loans, from HK$300,000 to HK$799,999, dropped from 32% to 28%, and large loan applications, HK$800,000 or more, fell from 16% to 13% over the same period.
TransUnion’s Consumer Pulse Study for the third quarter of 2025 (Q3 2025) showed that 48% of Hong Kong consumers plan to apply for new credit or refinance existing credit within the next year, the highest level over the past five quarters.
At the same time, more are paying attention to their credit health, as MoneyHero recorded an approximate 32% rise in average monthly traffic to its credit score and report-related content in 9M 2025 compared with the same period last year.
MoneyHero CEO Rohith Murthy said, “We’re empowering Hong Kong consumers with free access into their credit profiles, enabling them to make more informed financial decisions. This allows us to offer special partner products and to significantly improve the user experience, marking a significant step in the digitalisation of the end-to-end purchase journey.”
He added that the company is looking forward to deepening its collaboration with TransUnion as it expands Credit Hero Club’s capabilities and introduces more targeted and personalised features in the future.
Just this week, the company also announced the staged market rollout of its AI-powered “Car Insurance SaverBot” Beta in Singapore, starting this November. /TISG
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