Luxury fashion house MCM is bringing its bold spirit of individuality into the world of fragrance with the launch of the MCM Collection, a line of six Eau de Parfums inspired by the brand’s iconic leather animals. Each fragrance embodies a playful character, ranging from the resilient Mighty Bear to the serene Zen Elephant, inviting wearers to embrace self-expression through scent.
A Playful Cast of Characters
Designed in collaboration with master perfumers from dsm-firmenich, the collection is crafted with sustainably sourced ingredients and presented in bottles topped with whimsical golden figures. Each scent celebrates a unique facet of personality:
- Mighty Bear – Strength and resilience, blending bergamot, vanilla, and sandalwood.
- Jolly Rabbit – Playful joy, with citrus, neroli, and vetiver.
- Charming Pup – Charm and confidence, led by rose, cedarwood, and vetiver.
- Darling Doxie – Loyalty and connection, wrapped in chamomile, ylang-ylang, and sandalwood.
- Daring Dragon – Power and mystery, with yuzu, almond flower, and cedarwood.
- Zen Elephant – Wisdom and serenity, featuring freesia, magnolia, and oakmoss.
Together, they form a collection that encourages layering and personal experimentation, creating scents that are “infinitely you.”
The Campaign: MCM After Hours
To mark the launch, MCM unveiled the After Hours campaign, a CGI-powered showcase where the brand’s beloved leather animals come to life inside an MCM boutique. With mischievous charm, they embark on nocturnal adventures, each revealing the personality behind their signature scent.
Pop-Up Experience at Paragon Orchard
Singapore fragrance lovers can immerse themselves in the collection at the MCM Collection Pop-Up, held at Paragon Orchard’s Main Entrance Lobby from 29 August to 4 September 2025. Open daily from 10am to 9pm, the interactive showcase will feature fragrance trials, exclusive gifts, and a spin-the-wheel activity with every purchase.
Price: S$198 (100ml)
Available at: MCM Takashimaya S.C., TANGS at Tang Plaza, Isetan Scotts, BHG Bugis, and the Paragon Orchard Lobby Pop-Up.
Exclusive Pop-Up Gifts:
- Purchase 1 fragrance (100ml): Receive a 1.5ml vial, 7ml mini sample, MCM pouch, and 1 spin-the-wheel chance.
- Purchase 2 fragrances (100ml each): Enjoy the above, plus an MCM mini candle.
