Mastercard has officially announced its partnership with the Tokyo Marathon Foundation, securing a four-year sponsorship deal from 2025 through 2028. As a World Athletics Platinum Label race and one of the prestigious Abbott World Marathon Majors, the Tokyo Marathon is a landmark event, and Mastercard’s involvement further enhances its impressive lineup of global sports sponsorships.
As the exclusive payment partner and global marketing sponsor, Mastercard will offer exclusive perks to its cardholders, including multi-lingual runner support, cashback on baggage storage fees, and a range of special benefits for participants, supporters, and spectators alike. With the theme “The Day We Unite,” Mastercard aims to create unforgettable experiences that highlight the joy of running and the spirit of community.
This partnership aligns with Mastercard’s broader mission to bring people closer to their passions. By leveraging its Priceless platform, the company plans to offer unique opportunities—from presale tickets to VIP hospitality and athlete meet-and-greets—ensuring that Mastercard cardholders have access to exclusive experiences both on and off the track.
