In celebration of Singapore’s 60th birthday, Mamee Monster is serving up a feast of fun, flavour, and childhood memories with a vibrant new campaign titled Mamee and Me: Our SG60 Story. From revamped packaging to exciting local collaborations and a nationwide puzzle hunt, the iconic snack brand is inviting fans to relive—and wear—their crunchiest moments.
Crunch Meets Culture: Mamee x Musoka Club & Smashed Burger
Launching 25 July, Mamee teams up with homegrown streetwear label Musoka Club to drop a nostalgic fashion capsule. Designed to spark memories of childhood snacking, the exclusive T-shirts come in White (S$59) and Black (S$79), available for pre-order here.
Meanwhile, burger lovers can sink their teeth into the Monster Smashed Chicken Burger, created with viral local burger joint Smashed. Coated with crunchy Mamee bits, this limited-edition creation lands at 21 Baghdad Street from 24 July—available à la carte (S$11.90) or as a bundle meal (S$13.90).
SG60 Puzzle Hunt: Complete the Set, Win Big
Starting August 2025, specially marked Mamee Monster Family Packs at NTUC FairPrice and Giant will contain limited-edition puzzle pieces—10 to collect in total. Find them all and win exclusive prizes:
Grand Prize (First 10 Winners): Complete the full puzzle and win a Monster Goodie Bag, featuring:
- A Mamee x Musoka Club limited-edition tee
- A Monster Smashed Chicken Burger bundle meal redemption code
Runner-Up Prize (Next 30 Winners): Collect 5 unique pieces and receive a 20% discount voucher valid on either collab item.
Prizes are available while stocks last—so start hunting early.
