Village Park Nasi Lemak Sambal, the iconic spicy condiment adored by Malaysians, is now available in Singapore for the first time, brought in by Grab Signatures Private Label. Singaporeans can now enjoy the legendary sambal exclusively at all FairPrice Finest outlets, with a wider rollout to FairPrice stores to follow.
A Taste of Malaysia’s Most Iconic Nasi Lemak
Known for its rich, fiery kick and unforgettable flavour profile, Village Park’s sambal has long been a staple for nasi lemak lovers in Malaysia. Its arrival marks a milestone for local food enthusiasts, offering a convenient way to recreate the beloved Village Park Nasi Lemak experience at home from sambal-infused fried chicken to home-cooked Malaysian comfort meals.
This launch is part of Grab Signatures Private Label’s mission to bring restaurant-famous flavours to retail shelves, making it easier for consumers to enjoy premium, ready-to-serve products beyond dine-in or delivery.
From Local Eatery to Regional Sensation
The partnership between Grab Signatures and Village Park reflects the evolution of a Malaysian success story:
- Started in 2002 as a small family-run eatery in Damansara Uptown, Selangor
- Became a nationwide favourite, famed for its crispy fried chicken & spicy sambal
- First-ever brand under Grab Signatures Private Label
- Its sambal quickly gained traction in Malaysia’s retail market and now enters Singapore
Through the Grab Signatures Private Label programme, other Malaysian favourites such as K Fry, KGB, and Inside Scoop have also expanded beyond their restaurants, and Village Park now leads the charge into Singapore.
Two Flavours, Same Village Park Goodness
Singapore shoppers can take home the sambal in two variants:
- Original – The classic Village Park sambal with a balanced heat
- Lagi Pedas – Extra spicy version for heat-seekers
Where to find it:
- Exclusive at all 41 FairPrice Finest outlets from November 2025
- Available via GrabMart from 10 November 2025
- Wider rollout to FairPrice stores to follow
Price: S$6.95 (225g bottle)
Intro Promo: S$6.50 until 30 November 2025
Launch Gift:
From now until 9 November 2025, get a free Village Park mug with every jar purchased at FairPrice Finest, while stocks last.
