Levi’s is bringing the heat this summer with Road to Future Asian Music (FAM)—a free concert series created in collaboration with global music collective 88rising. Blending cutting-edge fashion with Asia’s freshest music talents, the series kicks off in Singapore on 16 May at Hard Rock Café, headlined by homegrown hip-hop star FARIZ JABBA.
Celebrating the iconic 501 jeans anniversary and Levi’s Spring/Summer 2025 Collection, the partnership champions self-expression, style, and sound. Road to FAM spans four cities—Singapore, Kuala Lumpur, Jakarta, and Manila—leading up to the highly anticipated FAM Bangkok festival.
The tour spotlights emerging Southeast Asian artists including viral Filipino singer-songwriter Zack Tabudlo, Malaysian rap powerhouse ZAMAERA, and Indonesia’s genre-breaking RAMENGVRL. Each artist will be styled in Levi’s latest collection, built for performance, comfort, and serious summer vibes.
The Singapore show marks a homecoming for FARIZ JABBA, whose lyrical blend of hip-hop and Malay poeticism has made waves across the region. Fans can also look forward to a behind-the-scenes mini documentary series tracing each artist’s journey, airing on Levi’s and 88rising’s digital platforms.
Alongside the music, Levi’s is making bold fashion moves with the return of the jort. The Spring/Summer 2025 Summer Lifestyle and Jorts collections feature breezy silhouettes, oversized cuts, and standout pieces like the Alessie Bustier Dress and Baggy Dad Jort for women, and baggy tees, capris, and 478 Baggy Shorts for men—perfect for sunny days and festival nights.
Levi’s latest collection is now available at Levi’s stores islandwide and online.
Road to FAM Schedule Details
- MAY 14 – MANILA: Zack Tabudlo @ APOTHEKA
- MAY 16 – SINGAPORE: FARIZ JABBA @ HARD ROCK CAFE
- MAY 21 – KUALA LUMPUR: ZAMAERA @ OVER AND ABOVE
- MAY 25 – JAKARTA: RAMENGVRL @ ZOO SCBD
- COMING SOON – BANGKOK: MILLI with Zack Tabudlo, FARIZ JABBA, ZAMAERA, RAMENGVRL @ LEVI’S ROAD TO FAM Showcase
Free entry RSVP begins on April 30, 2025, via SISTIC or at these dedicated portals:
