JBL recently transformed PPP Coffee at New Bahru into a vibrant hub of music and coffee culture with its first-ever Sip & Sound café takeover, held from 11 to 17 July.
The pop-up event combined premium audio experiences with artisanal brews, offering visitors a unique sensory journey.
A Sensory Fusion of Sound and Flavour
The Sip & Sound event showcased how JBL’s audio technology can elevate everyday moments.
Guests enjoyed a curated menu featuring treats like the Noisette Chocolat (S$10), a bittersweet hazelnut chocolate delight, and the Black Sesame Choux (S$6), a light pastry filled with aromatic sesame cream. Specialty drinks, such as the Orange Latte (S$7.5/S$8.5) and the refreshing Strawberry Mojito Fizz (S$8.5), were paired with immersive listening sessions using JBL’s latest headphones:
An event highlight was the debut of the JBL Tour One M3 Smart Tx, the brand’s new flagship over-ear headphones:
Priced at S$499, these headphones boast groundbreaking features like JBL Smart Tx technology, which allows wireless audio transmission from any USB-C or analog source, and True Adaptive Noise Cancelling 2.0 with an 8-microphone system for real-time adjustments.
Immersive Experiences and Retro Vibes
Attendees explored Product Demo Zones to test the Tour One M3’s advanced capabilities, including JBL Spatial 360 sound with head tracking and Personi-Fi 3.0 for personalized audio profiles.
The Sip & Sound Record Store added a nostalgic twist, offering vinyl-style sleeves linked to curated playlists. Guests could scan, pair with a JBL device, and enjoy music in high fidelity.
For social media enthusiasts, the #SipAndSound photobooth provided fun backdrops and props, with the first 10 daily participants receiving complimentary pastries.
What’s Next from JBL?
With the success of Sip & Sound, JBL has set the stage for more innovative pop-ups and events in Singapore. Fans can expect further collaborations that blend technology, music, and lifestyle, reinforcing JBL’s commitment to enhancing everyday experiences through cutting-edge audio.
For updates on future JBL events, follow @JBL_SG on Instagram or visit their official website.
