IRVINS has teamed up with Sanrio’s cheeky icon Kuromi to launch its first-ever sweet snack: the Limited-Edition Salted Egg Custard Popcorn. Arriving just in time for Kuromi’s 20th anniversary, this dangerously addictive flavour blends IRVINS’ signature salted egg richness with caramelised crunch for a bold, sweet-savoury experience that’s hard to resist.
Each bite is a carefully layered journey: starting with a crisp crunch, followed by a hit of caramelised sweetness, and finishing with the deep umami punch of salted egg. It’s an unexpectedly delicious contrast—edgy yet endearing—just like Kuromi herself.
A Mischievously Tasty Collab
Born from months of R&D, every batch is hand-mixed to meet IRVINS’ “Dangerously Addictive” standards. The collaboration also channels Kuromi’s rebellious charm, combining nostalgic Sanrio vibes with IRVINS’ bold snacking innovation to satisfy fans across generations.
Jewel Pop-Up & Kuromi Appearances
To celebrate, IRVINS is launching a pop-up experience at Jewel Changi Airport from 13–22 June 2025. With the purchase of any Salted Egg Custard Popcorn, guests can unlock interactive activities including:
- A Salted Egg Custard Ingredients Table exploring the flavour story
- A whimsical Kuromi Mirror Photo Op
- A DIY Popcorn Cup Station
- A Dessert Bar for custom toppings
Shoppers can also get their hands on exclusive Kuromi merchandise like Blind Box Keychains and a limited-edition eco-friendly Kuromi plush bag (S$13.90 with popcorn purchase), launching from 13 June.
Meet the Stars
- IRVINS’ mascot will make special appearances on 12 June (Thursday) at Jewel, from 5:45PM–6:15PM and 7:15PM–7:45PM.
- Kuromi herself will appear at Jewel for invited guests on the same day, from 6:00PM–6:30PM and 7:30PM–8:00PM, and for the public at Bugis Junction on 14 June (Saturday) at 2:00PM–2:30PM and 3:30PM–4:00PM.
Win Exclusive Kuromi x Razer Prizes
As part of the festivities, shoppers also stand a chance to win limited-edition Razer and Kuromi merchandise in a special lucky draw.
Grab your Salted Egg Custard Popcorn and dive into the Kuromi-fied fun at Jewel Changi Airport and beyond this June.
