BOSS Fragrances is pushing boundaries with the launch of BOSS Bottled Beyond, a daring reinvention of its iconic BOSS Bottled line. Described as the first premium ginger-leather Eau de Parfum, this scent strikes a balance between innovation and tradition, blending niche craftsmanship with mass appeal.
Since its groundbreaking debut in 1998, BOSS Bottled has defined modern masculinity in fragrance. Now, as the meaning of success evolves—from individual ambition to shared inspiration—BOSS celebrates this new era with a scent that champions brotherhood, drive, and duality.
Global Ambassadors: Bradley Cooper, Maluma, and Vinícius Júnior
The campaign introduces three new global faces of BOSS Bottled Beyond: Hollywood star Bradley Cooper, Latin music sensation Maluma, and football icon Vinícius Júnior. Together, they embody the “BOSS RECOGNIZE BOSS” ethos—showcasing how leaders across film, music, and sport uplift and inspire one another.
A Fragrance Built on Duality
Crafted by master perfumers Daphné Bugey, Frank Voelkl, and Bruno Jovanovic, BOSS Bottled Beyond breaks away from the traditional fragrance pyramid. Instead, it’s built around two contrasting yet complementary forces:
- Ginger – extracted with cutting-edge CO₂ technology, offering vibrant freshness and aphrodisiac intensity.
- Leather – inspired by niche perfumery, adding depth, warmth, and addictive sensuality.
These two poles last throughout the wear, creating a refined, enduring scent at a concentration closer to Parfum than standard Eau de Parfum. Coty’s patented sugar-derived fixative technology further enhances longevity, ensuring the fragrance performs all day.
Elevated Design
Reflecting its premium positioning, the bottle reimagines the BOSS Bottled silhouette in black lacquered glass, finished with a leather-touch trim, gunmetal cap, and a bold Double-B monogram. A smoky gradient effect underlines its modern masculine edge.
Availability
BOSS Bottled Beyond is available now at Sephora, BHG, and leading department stores, priced at S$135 (50ml) and S$190 (100ml).
