Have you ever wondered how long it takes? newsletter to be
Or maybe you asked yourself: “Am I giving away too much information? Or too little?'
I've been there too.
But the best length for your email depends on its purpose.
It can range between 200-2500 words.
And in this article I am going to discuss 4 types.
Continue reading.
Determining the length of the bulletin
When crafting your newsletter, it's important to find a sweet spot in length; it really is a balancing act.
You aim to captivate without overwhelming and inform without bothering.
Your goal.
To deliver enough content to engage and leave them wanting more, not less
Let's dive into how you can determine this.
Factors affecting newsletter length
Creating the ideal length for your newsletter is like mixing the perfect color.
It's a mix of understanding your audience, content, and purpose.
- Content Type: The content of your email dictates the size of your newsletter. If you're sharing long articles that require deep dives into topics, expect to write longer emails. For quick updates or announcements, keep it short and sweet.
- Audience preferences. Find out who is reading your emails. Busy professionals may prefer brief newsletters that they can quickly get away from. Others may enjoy a more comprehensive read. Adjust your length to meet their expectations.
- Clarity of purpose. Why are you sending this newsletter? If the goal is to quickly notify subscribers about a sale or event, go shorter. But if you're aiming to educate or deeply engage with a topic, longer is best.
Average length of different types of newsletter emails
How many words hit that sweet spot?
Well, it depends on what you are sending.
Let's look at some numbers of common newsletter formats.
Whether it's a quick greeting or an in-depth analysis, there's a rhythm and flow that just clicks.
1. Welcome email
Your welcome email is your first greeting to new subscribers.
It should feel warm and inviting, like a digital handshake.
This is your chance to make a great impression.
Keep it short, about 200 words or less.
Grab attention without overwhelming your reader.
Personalize this email address using their name and giving them a taste of what they can expect from you in the future.
This is also called WIIFM (What's In It For Me).
Use attractive images if they fit your message well.
Add a clear call to action so people know exactly what you want them to do next.
Maybe it's checking out your latest blog post, buying products, or simply replying to contact you directly.
Remember that the purpose here is not only to say “hello”, but also to:
- Introduce them to your brand
- Send them to your website content
- Start an email sequence that ends with an offer
2. Promotional email
I've never liked pure direct marketing emails.
In my own experience, promotional emails paired with a story drive better conversions.
That's what you call a “soft sell”.
These email newsletters are usually under 500 words.
Visuals are your friend in promotional emails. they speak in very few words. Crop the text for easy reading, because walls of copy scare people away from even starting to read.
Keep it conversational, like talking to a friend about an amazing deal they shouldn't miss. Use personalization tools to better connect with each reader so your message is special, not just another ad in their inbox.
3. Original Thinking Newsletter
Your original thought journal dives deep. It provides readers with powerful insights and detailed analysis in specific areas.
You don't just share news or advice.
You create expertise.
In my experience, the sweet spot can range between 1500-2500 words.
It should be long enough to cover key points, but short enough to hold attention.
Given the length, it will likely be truncated in the email client if it is larger than 102kb.
So I suggest first posting it as a blog post on your site and including a link to the email.
This makes it evergreen and can get some organic search traffic from SEO.
4. Curated newsletter
Carrying over from original content, curated newsletters are what… well curate (shocking).
You take the freshest, most relevant content and package it into a quick five-minute read.
“Isn't that low value?” you can say
No, most people will not search for information themselves.
They are either busy or lazy.
Picture Morning Brew or The Hustle.
They may focus on “new” categories such as finance, technology, business or politics.
These are best under 1500 words.
You might want to consider starting one if you love sharing hot topics but aren't ready for your deep dives yet.
They are usually free, but can easily monetize in the future.
Just make sure to stay sharp and fast paced.
Your readers will wait for the last spoonful to be served before their coffee gets cold.
What is the ideal length of your email newsletter?
The ideal length of an email newsletter can vary depending on many factors, such as the type of content, your target audience, and the purpose of the newsletter.
Here are 4 types and their ideal lengths.
• Welcome email. Post under 200 words
• Promotional email under 500 words
• Original thinking newsletter: 1500 to 2500 words
• Curation newsletter. Under 1500 words
How does content affect the best length of your email?
Generally, if you are trying to educate, it should be long.
If it's to inform, it can be short.
Does reader engagement depend on email newsletter length?
Yes, engagement can greatly depend on the length of an email newsletter.
If your email is too long and time-consuming to read, there is a high chance that people will lose interest, reducing the engagement rate.
Short, concise newsletters that engage the reader quickly by providing important information at the beginning tend to generate higher engagement.
Is there a magic formula for the ideal email length?
No, there is no one-size-fits-all formula in email marketing when it comes to email length.
Are there any best practices for email newsletter length?
Keep a balance.
Have an informative but concise email.
Also, put the most important information at the beginning of the newsletter to grab the reader's interest.
How does length affect the time it will take a reader to read my email newsletter?
Larger email newsletters definitely take more time to read.
However, let's look at it. if your content is engaging and well written, you will be able to keep your reader's interest regardless of the length.
It's important to balance length with quality content to keep your readers engaged.
How does the ideal length help better engage my subscribers?
Subscribers are more likely to read, engage and take action on shorter, more concise email newsletters.
A dense or long newsletter can be intimidating and quickly lose the reader's interest.
Thus, maintaining the ideal length helps to better engage your subscribers.
Summarize
The ideal length of your email newsletter should match your message.
Keep it short and sweet if you're sharing a quick update or deal.
Go longer for stories or in-depth conversations.
Always remember.
- Keep your reader more engaged.
- Don't let the key details get cut
- Make every word count
Make it as short as possible but long enough to get the message across.
Your subscribers have opted out of their email. from letters and time.
Consider.
