Basketball icon LeBron James and Hennessy have teamed up for the first time to launch the “Hennessy Limited Editions by LeBron James” collection, available worldwide starting September 26, 2024. This collaboration brings together two legends to deliver a fresh and exciting experience for fans and the industry.
A Collaboration of Greatness
The partnership between Hennessy and LeBron James unites two giants known for their excellence and influence, both on and off the court. Their shared drive to push boundaries and elevate culture makes this collection a tribute to greatness, blending the worlds of cognac and basketball in a new, dynamic way.
LeBron’s Signature Twist on Hennessy V.S.O.P.
The limited-edition bottles showcase vibrant designs inspired by LeBron’s iconic career. With a distinctive portrait of LeBron in purple and orange, the bottles and gift boxes pay homage to his impact. The classic Hennessy Bras Armé emblem has been reimagined, featuring a sleeve intertwined with LeBron’s trademark crown.
LeBron James also puts his own spin on the classic Henny-rita cocktail, introducing a twist with Hennessy V.S., lime juice, orange liqueur, orange juice, and agave syrup. Inspired by his tasting experience in Cognac, LeBron discovered the versatility of Hennessy, and this cocktail showcases the spirit’s ability to pair with a variety of flavors. The recipe can be found on the Hennessy website.
Exclusive Event in Singapore
In celebration of the launch, Hennessy will host a Shoot Your Shot pop-up at Suntec City (in front of Uniqlo) from 14 to 20 October 2024, between 12 PM and 9 PM. Fans can experience the limited-edition bottle up-close, purchase on-site, and even compete in a basketball arcade game to top the daily leaderboard for a chance to win the exclusive bottle.
The Hennessy Limited Editions by LeBron James collection will be available in Singapore starting October 1st, 2024, at Cold Storage outlets island-wide.
