Google has released its Year in Search 2025 results, revealing what caught Singaporeans’ attention over the past year, from AI breakthroughs and blockbuster concerts to major political moments and nationwide celebrations for Singapore’s 60th anniversary. This year’s trending searches reflected a nation balancing global uncertainty with optimism, practicality, and a strong desire to celebrate its heritage.
Singaporeans Mark SG60 With Culture, Food, and New Experiences
Singapore’s 60th birthday was a major highlight, earning a spot as the #10 Trending SG News topic. Locals eagerly tracked SG60 initiatives, including the SG Culture Pass, ranked #8 in Trending Finance Topics, which offered every Singaporean $100 in cultural credits. The much-anticipated SG60 vouchers were also heavily searched, placing #6 in Trending Searches, #3 in Trending SG News, and #2 in Trending Finance Topics.
2025 also saw Singaporeans rediscovering the city with new attractions topping the charts. Rainforest Wild ASIA emerged as the #1 Trending City Buzz, followed by Punggol Coast Mall at #2 and the Singapore Oceanarium at #3. Food remained a passion point, with GastroBeats 2025 (#6), Paradise Hotpot (#9), and the trendy Yo-Chi (#10) earning top searches.
These trends highlight a strong desire to create meaningful shared experiences in a milestone year for the nation.
General Elections and Global Shifts Take Centre Stage
With 2.63 million Singaporeans heading to the polls, the 2025 General Elections dominated the search landscape. Voters looked up candidates including Ng Chee Meng (#1 Trending SG Personalities), Alexis Dang (#3), and Chee Soon Juan (#4), while the General Elections results ranked as #9 Trending SG News.
Economic concerns shaped many search behaviours. As global developments like the Trump Tariffs (#8 Trending SG News) impacted markets, Singaporeans looked for ways to navigate rising costs. Mortgage quote searches surged to #1 across both SG News and Finance Topics, while terms like Credit cards (#3 Trending Finance Topics) and Life insurance (#4) signaled a growing focus on financial security.
Pop Culture Powerhouses Captivate Singaporeans
Entertainment took a big spotlight in 2025. Lady Gaga’s MAYHEM tour, her only Southeast Asian stop, ranked #6 in Trending SG News and #2 in Trending International Personalities, underscoring Singapore’s rising status as a regional entertainment hub.
Musical theatre fans flocked to The Phantom of the Opera (#4 Trending City Buzz), while TV lovers indulged in highly anticipated releases. Netflix mega-hit Squid Game ranked #2 in Trending TV Shows, while local and regional romances like Bon Appétit Your Majesty (#1), When Life Gives You Tangerines (#3), and the nostalgic Emerald Hill – The Little Nyonya Story (#7) became binge favourites.
Action-packed films also ruled the big screen, led by Mission Impossible (#1 Trending Movies) and Thunderbolts (#2). Meanwhile, Singaporeans embraced fun, fantasy, and music with searches for Kpop Demon Hunters (#3), Golden singalongs, and the imaginative world of A Minecraft Movie (#6).
