SINGAPORE: The Workers’ Party (WP) has launched an official online merchandise store ahead of the upcoming General Election (GE2025), offering a variety of campaign-themed products in the party’s signature blue, featuring its iconic hammer logo.
The launch was announced on the party’s official Facebook page on Tuesday (22 April), directing supporters to the Workers’ Party Online Store, which showcases a curated selection of limited-edition items designed specifically for the election campaign.
On the website, the party highlighted that purchasing the products supports their GE campaign efforts.
“By purchasing our products, you’re supporting our GE campaign efforts and playing a part in amplifying the voices of Singaporeans in Parliament.”
Available merchandise includes a Hammer Plushie Keychain ($10.00), Compact Foldable Umbrella ($15.00), and a Travel WP Tumbler ($20.00).
There are also bag-related items, such as the Travel Toiletry Bag Organizer with Hammer Charm ($20.00) and the Foldable Travel Bag with Hammer Charm ($20.00).
Additionally, the GE2025: The Hammer Special Edition newsletter is available for $5.00.
This edition features a message from Secretary-General Pritam Singh, key highlights from the party’s manifesto, and photographs from outreach activities.
The newsletter will be available starting Thursday, and orders containing it will be shipped on Thursday or Friday.
Supporters also have the option to purchase a full bundle of all six items for $85.00.
Supporters’ Enthusiastic Response Causes Temporary Website Crash
The response to the launch was so enthusiastic that the website experienced technical difficulties shortly after going live.
Many netizens reported being unable to access the site due to it crashing, while others shared that they managed to access it after several attempts.
In a follow-up update, the WP thanked supporters for their overwhelming enthusiasm, acknowledging that the high volume of traffic had caused the website crash.
The party also apologised for the inconvenience caused by the temporary disruption.
By 9.23pm on 22 April, the party confirmed that the website was back online and fully operational.
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