FUJIFILM Asia Pacific has launched an adorable new collaboration that fans of instant photography, and cute characters, won’t want to miss. Meet the “instax mini 12 Butterbear Special Edition,” a playful partnership between the popular instax brand and Thailand’s iconic Butterbear mascot.
A Charming Kit Packed With Exclusive Goodies
This limited-edition set features:
- An instax mini 12 camera
- A box of instax mini film
- Butterbear-themed accessories, including a sticker pack, a custom camera bag, and an exclusive keychain
Every accessory has been specially designed for this collaboration, making the kit a perfect collectible for fans and a delightful gift for the festive season.
A Camera Designed for Fun and Creativity
The instax mini 12 is known for its user-friendly features, especially for close-up shots and selfies. With instant photo printing, users can enjoy physical memories within seconds, one of instax’s signature appeals.
Its balloon-inspired design, available in five soft pastel colours, adds to the fun, making it a stylish accessory for any occasion.
A DIY Twist With Butterbear Flair
What makes this edition truly special is its customizable experience. Instead of pre-printed Butterbear artwork, users get to decorate their camera themselves using the exclusive sticker set included in the kit.
This “DIY Butterbear design” lets each person personalise their instax mini 12 according to their own creativity, ensuring no two cameras look alike.
Release Dates in Malaysia and Singapore
The instax mini 12 Butterbear Special Edition will be available:
- Malaysia: From 13 November 2025
- Singapore: From 28 November 2025
This exclusive release will be limited to select retailers in both markets.
