Don’t Runaway: Joo Chiat’s Bold New Free Sandwich Pop-Up

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Starting 29 August 2025, a brand-new sandwich concept called Don’t Runaway is shaking up the neighbourhood with a no-rules, all-flavour pop-up where every sandwich is free. Yes, free.

Don’t Runaway: Joo Chiat’s Bold New Free Sandwich Pop-Up - Alvinology

Launched by The Platform Collective (the team behind cult favourites Champion Bolo Bun and Dickson Nasi Lemak), Don’t Runaway isn’t just about food, it’s an experience. Think unapologetic flavours, a fast-and-fun vibe, and a splash of chaos that turns a sandwich run into an event.

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From New York to Joo Chiat: A Sandwich Rebellion

The idea for Don’t Runaway was born in 2023 when founder Hoh Loyi went on a sandwich-fuelled pilgrimage across the US, devouring everything from New York pastrami to Chicago meatball subs. Her takeaway? A sandwich is never “just a sandwich.” It’s messy, comforting, and creative, something Singapore was missing. Don’t Runaway is her remix of that American sandwich spirit, tailored for local palates with an extra spicy kick.

Don’t Runaway: Joo Chiat’s Bold New Free Sandwich Pop-Up - Alvinology

One Sandwich. One Weekend. Zero Rules.

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Here’s how it works: every weekend, the pop-up serves one hero sandwich only, no repeats, no complicated menus. Past creations include:

  • The Side Chick – smoked chicken, punchy white sauce, pumpkin seed dukkah.
  • Mortadel-lah – mortadella, stracciatella, salsa verde, and yuzukosho zing.
  • Jack & Loaded – smoky jackfruit chilli with all the comfort, none of the meat.
  • Beef Me Up – yakiniku brisket, peanut butter, and a fiery tallow chilli crunch.

Each sandwich is messy, craveable, and designed to keep you coming back but you’ll only ever get one shot at each.

How to Score a Free Sandwich

All you need is the Don’t Runaway app (available on the App Store and Google Play). Sign up as a member, show up at the pop-up, flash your QR code, and walk away with a sandwich in one hand and a Coke in the other. Limit: one sandwich per person, per weekend.

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Don’t Runaway: Joo Chiat’s Bold New Free Sandwich Pop-Up - Alvinology

Feedback is the only “price tag”. Diners are encouraged to drop unfiltered reviews through the app to help shape the brand’s upcoming brick-and-mortar launch.

Free Merch for the Early Birds

As if free food weren’t enough, the first 20 in line each day get exclusive Don’t Runaway merch:

  • Fridays – limited-edition keychain
  • Saturdays – Don’t Runaway tote
  • Sundays – iron-on patch
Don’t Runaway: Joo Chiat’s Bold New Free Sandwich Pop-Up - Alvinology

Don’t Runaway Pop-Up Details

  • Joo Chiat Rd, Singapore 427571
  • Fridays to Sundays, from 11:30am until sold out
  • Starts 29 August 2025 — runs indefinitely





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