Dolce&Gabbana is taking its iconic Light Blue fragrance to new digital heights with the launch of Light Blue Island—a captivating virtual world on Roblox, designed to immerse the next generation in the brand’s signature Mediterranean magic.
Launched on 9 June 2025, this interactive experience invites Roblox’s 97.8 million daily users—largely Gen Z gamers—on a scent-inspired adventure through a stunning recreation of Capri, the sun-drenched island that has long been the setting for Dolce&Gabbana’s Light Blue campaigns.
A Scented Quest Through Capri
From the iconic Faraglioni rocks to serene gardens and luxurious villas, players will explore the island through a series of missions that gradually unlock its most scenic locations. Along the way, users will search hidden corners to find the natural ingredients of four new Light Blue and Light Blue Capri In Love fragrances.
These ingredients are brought to life in mysterious fragrance labs, where players can mix their finds to recreate each scent. Completing the formulas unlocks Dolce&Gabbana-inspired accessories to customise Roblox avatars—perfectly blending high fashion with virtual flair.
Mini-Games, Selfies & Style
To reach the final goal, players must complete engaging mini-games and puzzles that showcase Dolce&Gabbana’s signature style and storytelling. A built-in selfie mode allows users to snap pics of their avatars in iconic Capri locations and share their fashion-forward adventures beyond the platform.
Explore it now on Roblox: Dolce&Gabbana Light Blue Island on Roblox
