Hong Kong-based menswear brand DETERMINANT has opened its first standalone store in Singapore at Plaza Singapura, marking a significant milestone in its regional expansion.
Located at #01-05, the 1,300-square-foot space brings together the brand’s signature mix of engineered precision, sustainability, and contemporary design.
Open daily from 10:30 am to 10 pm, the new retail space debuts with the brand’s Fall/Winter 2025 collection, featuring performance-driven pieces designed for the modern man.
Shoppers can expect the label’s signature Repel+ range, made from advanced water- and stain-resistant fabric innovations, alongside timeless essentials like its popular white dress shirts. A life demo was done on-the-spot during the official launch to showcase how the Repel+ fabric was able to effortlessly repel tough liquid stains like soy sauce and coffee.
In addition to offering a larger selection, the Plaza Singapura outlet enhances the shopping experience through personalised fit consultations, styling advice, and product education from trained associates.
From 5 to 16 November 2025, customers are invited to take part in DETERMINANT’s Bespoke Photoshoot Experience, a special gift-with-purchase event celebrating the opening. Shoppers who spend at least S$150 on three or more items will receive a complimentary professional headshot session complete with basic styling, perfect for LinkedIn profiles or resumes. Participants will receive both clean and branded portraits, with the latter eligible for a social media contest where three winners will receive a year’s supply of DETERMINANT dress shirts.
Coinciding with the opening, DETERMINANT also introduced their latest brand campaign spotlighting three Singaporean figures, GRVY Media CEO Johnathan Chua, Media Personality Paul Foster and Criminal Defence Lawyer Josephus Tan, who each embody distinct forms of success. The campaign seeks to champion the brand’s message that “success, no matter how you define it, begins with the right fit.”
The Fall/Winter 2025 collection builds on this philosophy with elevated wardrobe staples engineered for comfort, versatility, and confidence, ranging from performance shirts for the boardroom to smart casualwear for every occasion.
