Coca-Cola Singapore and Grab have teamed up to enhance the innovative Coke&Go initiative, offering tech-savvy consumers an even more convenient and seamless purchasing experience across Singapore. With this collaboration, consumers can now easily access their favorite Coca-Cola beverages through the Grab app.
The upgraded Coke&Go features smart coolers equipped with image recognition technology. Consumers simply scan a QR code via the Grab app to unlock the fridge, choose their beverage, and close the door. The cooler instantly recognizes the items, displaying details such as price and quantity on the Grab app. Purchases are completed effortlessly through cashless payment options, including GrabPay and linked credit cards.
These smart coolers, stocked with a wide range of Coca-Cola products, are strategically placed in high-traffic areas, ensuring easy access to refreshing beverages at any time. The initiative not only enhances convenience but also supports Singapore’s digital transformation, merging Coca-Cola’s extensive product line with Grab’s cutting-edge technology and vast user base.
Coke&Go is part of a broader partnership between Coca-Cola and Grab in Southeast Asia, aimed at driving growth in the booming digital consumer market and furthering regional digitalization efforts. Several hundred units are expected to be deployed across Singapore by early next year with plans for regional expansion.
