This Mid-Autumn Festival, beloved childhood brand White Rabbit is bringing sweet nostalgia and festive cheer with the widest range of authentic mooncakes, ice creams, and merchandise exclusively distributed by Hao Food SG, the official authorised distributor in Southeast Asia.
Known for transforming the iconic candy into a full-fledged lifestyle brand, Hao Food SG is rolling out new treats and collectibles that blend tradition with modern indulgence, just in time for family gatherings and gift-giving.
White Rabbit Mooncakes: Nostalgia Meets Indulgence
Back for the season, White Rabbit Mooncakes return as a symbol of love, longevity, and fortune. Each reusable tin box features four unique flavours:
- Creamy Custard Lava – rich and heartwarming.
- Chocolate Liquor Lava – indulgent with a twist.
- Longjing Tea Style Lava – a soothing match for tea lovers.
- Black Truffle Custard Lava – a luxurious blend of earthiness and sweetness.
Available in 4-piece and 6-piece editions, the mooncakes are sold at Parkway Parade, VivoCity, Gardens by the Bay, and TANGS VivoCity from $48 (U.P. $60).
Ice Creams and New Flavours
White Rabbit Ice Creams, halal-certified and dairy-free, are now available in sticks, cones, and cups. Flavours include Original, Chocolate, and Sea Salt Cheese, currently retailing at special promotional prices across Giant supermarkets and soon at selected FairPrice outlets. Each recipe is crafted for the perfect texture and sweetness without simply melting down the candy.
Exclusive Merchandise at Gardens by the Bay
From now till 12 October, Gardens by the Bay is home to exclusive White Rabbit goodies, including:
- White Rabbit Charm (15cm) – infused with the candy’s iconic scent ($25).
- Dairy-Free Plum Popsicle – a refreshing treat for just $3.
Pop-Up at TANGS VivoCity
Running till 31 December, the TANGS VivoCity Level 2 pop-up gathers the widest selection of authentic White Rabbit merchandise under one roof. Highlights include:
- Singapore debut of White Rabbit scented lip balms and hand creams (with a complimentary custom-made charm).
- Thermal Tumbler with Keychain and 6-Flavour Tissue Box Tins.
- A 12-Flavour Gift Box, featuring fun summer editions like Banana, Coconut, and Mango.
A Lifestyle Brand for Every Occasion
Beyond sweets and skincare, White Rabbit continues to grow as a lifestyle icon with collaborations across Singapore, from Chin Mee Chin and Keong Saik Bakery to Red House Seafood and Culture Cartel.
For details and updates, visit White Rabbit pop-ups at Parkway Parade, VivoCity, Gardens by the Bay, and TANGS VivoCity, or check Hao Food SG’s platforms for the latest promotions.
