Singapore takes the global stage once again—this time through the lens of K-pop stardom. In an exciting collaboration, the Singapore Tourism Board (STB) and BIGHIT MUSIC have teamed up for the official music video of “Don’t Say You Love Me”, the main track from BTS Jin’s second solo album, Echo.
Released on May 16 via HYBE LABELS’ YouTube channel, the video offers fans a cinematic love letter to Singapore, blending emotional storytelling with breathtaking visuals from across the city.
A City in the Spotlight
As the only official video for Jin’s title track, the production beautifully spotlights Singapore’s urban energy and hidden charm. From the grandeur of National Gallery Singapore and Marina Bay to the serenity of Gardens by the Bay and the nostalgia of Emerald Hill, the music video serves as a heartfelt visual journey through the Lion City.
Also featured are:
- Singapore Flyer
- Anderson Bridge
- Goldhill Plaza
- Keng Eng Kee Seafood, a beloved local dining spot
By weaving these locations into the narrative, the video presents Singapore not just as a travel destination but as an emotionally rich and visually captivating backdrop to Jin’s story.
Behind the Scenes: More Than Just Music
Complementing the music video is a behind-the-scenes feature that offers even more glimpses of the filming process and local highlights, further connecting fans to both Jin and Singapore’s cultural landscape.
