A century-old legend from Marrakech has officially made its mark in Paris. Bacha Coffee, the storied Moroccan coffee house founded in 1910, has unveiled its first-ever European flagship—a three-storey sanctuary of coffee splendour—at 26 Avenue des Champs-Élysées. Spanning 1,500 square metres, this opulent new space is a celebration of tradition, innovation, and the enduring allure of 100% Arabica specialty coffee.
Bringing the soul of Dar el Bacha to the heart of Paris, the flagship offers over 200 varieties of coffee from 35 countries, inviting guests into a world of refined aromas and immersive coffee gastronomy. Designed with a Parisian interpretation of its Marrakech roots, the space enchants with red ochre tones, cedar wood carvings, and classic black-and-white chequered floors.
Three Floors of Coffee Artistry
On the ground floor, Coffee Masters guide visitors through a curated coffee boutique filled with rare Single Origin, Fine Blended, Fine Flavoured, and Naturally CO2 Decaffeinated Arabica coffees—available as whole beans, ground, or in stylish gift boxes. Each bean is roasted by hand using traditional methods, and a premium line of brewing accessories ensures coffee connoisseurs can savour the experience at home.
Bacha Coffee’s takeaway concept invites passersby to indulge on-the-go. Any of the boutique’s coffees can be prepared hot or iced, served with fresh Chantilly cream, a sugar candy stick, and a reusable glass straw. Signature filled sweet and savoury croissants, handcrafted daily, add a gourmet touch to each cup.
A Parisian Café Like No Other
Upstairs, the journey continues in an elegant coffee room spread across five distinct spaces, seating up to 100 guests. Here, patrons can relax with all-day dining that blends traditional flavours with Bacha’s signature coffee pairings. Each cup is meticulously brewed using golden gooseneck coffee pots, a nod to the ceremonial artistry of coffee preparation.
A Milestone in Global Expansion
This opening marks a significant milestone in Bacha Coffee’s ambitious international strategy. Since its revival, the brand has expanded across 31 locations in 12 global cities, including Dubai, Singapore, Seoul, and Doha. With plans to be present in every major world capital by 2030, Bacha Coffee is also enhancing its reach through a dedicated eBoutique for the French and European markets.
A Parisian Collaboration Worth Collecting
To celebrate the Champs-Élysées debut, Bacha Coffee teamed up with renowned French-Moroccan artist Mehdi Qotbi to create a special collector’s edition of its “I Love Paris Coffee.” Limited to 2,000 serialised pieces, the exclusive gift box—part of the Signature Nomad Collection—features Qotbi’s artwork, also incorporated into the boutique’s interior. The blend itself is a romantic fusion of ripe forest berries and wild nuts, evoking the flavour of a Parisian love story in every sip.
All credits for images belong to Bacha Coffee.
