Amazon Singapore is kicking off the excitement of Prime Day 2025 with a live, interactive experience like never before — the Amazon Prime Day Maze. Happening at Suntec City Mall from 5 to 6 July, this family-friendly, immersive event gives shoppers a sneak peek at the week-long Prime Day sales running from 8 to 14 July, offering exclusive deals, games, and giveaways.
Step Into the Maze – Play, Discover, Win
Open to the public and free to enter, the Amazon Prime Day Maze invites visitors to dive into the world of Prime with eight interactive missions highlighting key Prime benefits, from fast shipping and exclusive discounts to entertainment and Amazon Fresh. To enter, simply show the Amazon Singapore app with a valid customer account — only one app per family required.
Participants who complete the maze stand to win big:
- Fastest player per session: Win a S$100 Prime Day voucher + goodie bag
- All other finishers: Receive a S$10 voucher + goodie bag
The maze runs hourly sessions from 12 PM to 7 PM, with seven 45-minute time slots daily. Entry is first-come, first-served.
Games and Challenges to Expect:
- Unscramble the Products: Reveal top Home & Kitchen picks
- See Blue, See Red: Use colour filters to uncover hidden tech items
- Stream & Seek: Find hit Prime Video shows on a letter grid
More Ways to Play – Win Vouchers at Activity Stations
Beyond the maze, additional interactive stations offer more chances to play and win:
- Prime Video Puzzle: Complete a trending poster in 30 seconds
- Categories Match Up: Race to match top Amazon categories
- Data Defenders (in partnership with IMDA): Spot fake links in a cyber safety game
- Packing Them Right: Strategically fit items into a box to minimise waste
Complete each station to earn a S$3 Amazon Prime Day voucher.
Family Fun & Exclusive Sneak Peeks
The Amazon Prime Day Maze has something for everyone:
- Amazon Fresh Station: Snap and share your maze experience on Instagram to enjoy a free beverage
- Prime Day Deals Zone: Preview major deals from brands like Shark, Muji, Sennheiser, and Cricut
- LEGO Play Area: Explore five new LEGO Bluey sets, with hands-on building fun for all ages. Plus, enjoy up to 30% off LEGO favourites like Star Wars and Botanicals.
National Day x Prime Day – Celebrate with Amazon Fresh
In partnership with NDP 2025, Amazon Singapore is also launching National Day-themed deals:
- 18 Jul–31 Aug: Up to 60% off curated local products
- 1–9 Aug: Free Mao Shan Wang Durian (worth S$28) with S$130 spend
- Now–31 Aug: New Amazon Fresh customers get 25% off their first order (min. S$40, capped at S$15)
Explore the NDP campaign here.
Prime Day 2025: Singapore’s Longest Yet
This year’s Prime Day runs from 8 to 14 July, offering an extended week of savings across local sellers, global brands, and small businesses.
Prime-exclusive promos include:
- New customers: 50% off first order (min. S$40) with code PD50NEW
- Returning customers: S$15 off S$140 spend with code PD15OFF
- Gift Card Bonus: Get S$15 bonus with S$180 gift card purchase (24 Jun–14 Jul)
Sign up for a 30-day free Prime trial here to enjoy all the benefits for just S$4.99/month or S$49.90/year.
