ICONSIAM, the iconic landmark along the Chao Phraya River, has set a new benchmark for New Year’s celebrations with the Amazing Thailand Countdown 2025.
The event, which spanned three days, featured a mix of Thai and international entertainment and culminated in a mesmerising eco-friendly fireworks display.
With more than 30 million viewers tuning in from across the globe, the celebration is being hailed as one of the most extraordinary New Year’s events worldwide.
The highlight of the countdown was a performance by Lisa Lalisa Manobal, the internationally acclaimed rapper, singer, dancer, and style icon.
Her electrifying presence not only inspired millions but also underscored Thailand’s cultural prominence on the global stage. The event was broadcast live across 20 platforms and covered by major media outlets, including CNN, BBC, AP, and Reuters, boosting Thailand’s reputation as a premier destination for world-class festivities.
Eco-friendly fireworks illuminate Thailand’s cultural legacy
A 1,400-metre stretch along the Chao Phraya River became the canvas for a breathtaking eco-friendly fireworks display, crafted from Thai sticky rice. Visible up to 5 kilometres away, the fireworks captured the essence of Thailand’s rich heritage.
Under the theme “Celebrating the Everlasting Legacy of Siam,” the display paid homage to the country’s wisdom, nature, and cultural wonders. ICONSIAM’s dedication to sustainability shone through, solidifying its position as a forward-thinking leader in event innovation.
Showcasing the best of Thai and international talent
The event opened with a blend of traditional Thai and international cultural performances, celebrating Thailand’s artistic legacy.
Over the three-day celebration, a diverse lineup of world-class artists entertained audiences with performances set against the scenic backdrop of the Chao Phraya River. The seamless integration of tradition and modernity created an unforgettable experience for all attendees.
To commemorate the spectacular fireworks, ICONSIAM has launched a photography contest in collaboration with the Royal Photographic Society of Thailand.
Winning entries will be showcased on ICONSIAM’s digital platforms from 10-31 January 2025, providing an opportunity to relive the magic of the event.
A monumental economic and cultural impact
According to the Ministry of Tourism and Sports, the Amazing Thailand Countdown 2025 is estimated to generate an economic impact exceeding 62 billion baht nationwide.
This achievement reinforces Thailand’s position as one of the top five destinations for New Year’s celebrations, showcasing its ability to host events of global significance.
ICONSIAM’s dedication to excellence and collaboration with public and private entities has propelled Thailand into the spotlight, cementing its status as a leading global destination for tourism and cultural experiences.
The Amazing Thailand Countdown 2025 is more than a celebration; it is a testament to Thailand’s vibrant heritage, innovative spirit, and ability to inspire the world.
As the echoes of this historic event fade, its impact on Thailand’s tourism and cultural legacy will resonate for years to come.
