Singapore heritage brand Yeo Hiap Seng brought a note of delicate flavour to the recent holiday season with the permanent launch of Yeo’s White Peach Tea. The new beverage was introduced as part of the brand’s festive campaign, “It’s the Most Brew-tiful Time of the Year.”
It now joins the brand’s established Tea Series, sitting alongside favourites like First Harvest Green Tea Less Sugar, First Harvest Green Tea No Sugar, and Lemon Tea.
A key highlight of the campaign was the limited edition Yeo’s Festive Mailbox, inspired by the classic Christmas letter box traditionally associated with messages to Santa. Designed as a Christmas keepsake, the pastel blue mailbox captured the joy of sending and receiving festive cheer, turning small surprises and treats into moments of delight.
Finished in soft pastel tones with understated detailing, the mailbox was created to live on beyond the festive season. It can be reused as a decorative storage piece for items such as jewellery, letters, stationery or personal mementos, making it both functional and ornamental in the home.
To bring the festive campaign to the public, Yeo’s also hosted a social media giveaway on Instagram and TikTok from 1 to 10 December 2025, giving participants a chance to win the Festive Mailbox. The initiative encouraged fans to engage with the brand while adding a touch of holiday charm to their homes.
Alex Chen, Head of Marketing and Business Development at Yeo’s Singapore, said the campaign aimed to capture the quieter side of the festive season. He shared that the White Peach Tea was created for moments when consumers pause amid the celebrations and allow the holiday atmosphere to settle in.
The new variant is available in 250ml cartons and 380ml bottles and can be found at major retailers islandwide.
