How Ukraine’s Army Recruitment Ads Have Evolved

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new video loaded: How Ukraine’s Army Recruitment Ads Have Evolved

In Ukraine, army recruitment ads are impossible to miss. Constant Méheut, a Times reporter in Kyiv, describes how those ads have evolved to reflect the country’s shifting moods after four years of war.

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By Constant Méheut, Nikolay Nikolov and James Surdam

December 2, 2025



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