Tiger Brokers Singapore closed another milestone weekend as Tiger Trade Experience 2025: What’s Your Secret Sauce welcomed over 4,000 visitors from 22 to 23 November at Plaza Singapura. The annual flagship event, formerly known as What Would Tiger Do (WWTD)m returned with a bold new identity that reflects the brokerage’s mission to make investing more interactive, accessible, and community-centric.
Since its launch in 2022, the event has grown into one of Singapore’s most anticipated gatherings for retail investors. This year’s refreshed edition continued that momentum, blending financial education with creativity, play, and hands-on exploration.
A “Secret Sauce” Approach to Investing
Ahead of the event, Tiger Brokers rolled out a lighthearted online quiz that invited users to uncover their investor “flavour”, from dependable Salt to fiery Sambal Chilli or sharp Wasabi. The quiz offered a fun look into personal investment styles, building buzz among attendees before they even stepped into the pop-up.
A Whimsical Pop-Up at Plaza Singapura
For two days, Plaza Singapura’s atrium transformed into Tastemakers Corp, a vibrant “sauce empire” where visitors explored how finance meets imagination. The immersive experience gamified investing concepts through interactive missions, challenges, and hands-on tech demos.
Event Highlights
- Tastemakers Corp Challenge
Participants completed missions such as Deliver the Goods and Flip-the-Pan, earning exclusive Tiger rewards along the way. - Tiger Innovation Lab
Guests tested features of the Tiger Trade app and met TigerAI, the intelligent investing assistant designed to personalise insights and simplify decision-making. - Tiger PLAYce
A crowd favourite, featuring life-sized Jenga and a giant human claw machine, where visitors competed for limited-edition Tiger merchandise.
Boosting Investor Confidence Through Play
Many first-time users dove deeper into Tiger Trade’s tools during the event, especially TigerAI, marking a growing appetite among retail investors for accessible, beginner-friendly investing resources. The success of the Tiger Trade Experience underscores Tiger Brokers’ commitment to turning complex financial ideas into experiences that educate, entertain, and empower.
Try the Quiz, Discover Your “Secret Sauce”
The investor personality quiz is still live here for those who want to uncover their unique trading flavour.
