Skechers has appointed award-winning actress, entrepreneur, and international style icon Sofía Vergara as its newest global brand ambassador, adding Hollywood glamour and star power to the footwear giant’s fashion-meets-comfort vision.
Vergara, celebrated for her charismatic screen presence and standout style, brings an impressive track record to the partnership. With five Emmy and five Golden Globe nominations, and her historic 2025 Emmy nod as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series for Griselda, she remains one of the most influential talents in entertainment today.
Her journey to Skechers began unexpectedly. Following knee surgery, Vergara searched for supportive yet stylish footwear, and discovered Skechers on her own during a mall visit, picking up several pairs before learning that her team was already in talks with the brand.
Now officially part of the Skechers family, she will front a new global campaign spotlighting the brand’s signature blend of comfort and chic design, with a focus on the popular Hands-Free Slip-ins and Glide-Step collections.
With over 50 million followers worldwide and a fan base spanning continents, Sofía Vergara’s partnership marks a powerful new chapter for Skechers as it continues to connect with consumers across generations through iconic personalities and innovative footwear.
