The Laughing Cow is spicing up snack time with a playful new addition to its beloved Cheez Dipper range: Pizza-Flavoured Breadsticks, paired with its signature creamy cheese dip. Launching 10 October 2025 in Singapore, this new variant brings a savoury twist to the popular dip-and-crunch snack, already loved in its plain, strawberry, and blueberry flavours.
Perfect for both kids and the young-at-heart, the new Cheez Dippers deliver a flavour-forward snack that’s fun, tasty, and wholesome. Made from cow’s milk and naturally rich in calcium, each portion is free from artificial flavours, colours, and preservatives, making it a guilt-free treat for lunchboxes, work desks, or on-the-go munching.
A New Savoury Star Joins the Lineup
With the introduction of pizza-flavoured breadsticks, The Laughing Cow taps into the growing appetite for healthier yet flavour-packed snacking. Each individually sealed pack offers convenience and portion control.
Snack, Collect, Repeat: Limited-Edition Blind Box Plushies
To celebrate the launch, The Laughing Cow is rolling out a limited-edition blind box plushie collection, each one inspired by snack-time moods and quirky cheese-loving characters.
Spend $12 on The Laughing Cow products and redeem one mystery plushie from the adorable lineup, available from 17 October 2025. Expect fun personalities such as:
- Egg-cited for Cheese – wide-eyed and ready to snack
- Cry Berry – dramatically sweet with a flair for emotions
- Grumpy Cheese Toast – crusty but lovable
- Whatever, I Will Eat Pizza – the chill one we all relate to
- Cheeseful Monsieur Croissant – classy, charming, très français
- Merry Berry – sunshine wrapped in fluff
Whether you’re collecting them all, gifting them, or matching your snack mood of the day, these plushies bring extra joy to every dip and crunch.
Where to Get Them
The new Cheez Dipper Pizza Breadsticks will be available in major supermarkets and online retailers from 10 October 2025, with the blind box plushies launching one week later.
The Laughing Cow’s growing range also includes Creamy Cheese Triangles, Belcubes, Cheese Slices, Cheese Spread in Tub, and other fan favourites from Bel brands like BabyBel and Kiri.
