Singapore’s year-end festivities are set to receive an massive dose of kawaii as CapitaLand launches Southeast Asia’s first and largest-ever Mofusand-themed Christmas campaign.
Dubbed Mofusand Holidays, the island-wide event will transform 17 CapitaLand malls and multiple workspaces into whimsical wonderlands from now till 31 December, 2025, marking a historic first for the beloved cat art series in the region.
The campaign, which officially begins on 5 November, was preceded by a clever teaser campaign in October that saw a supersized eight-metre Mofusand inflatable and 25 adorable Mofusand cat statues making surprise appearances across various CapitaLand malls, successfully building anticipation and sparking conversations among fans islandwide.
This grand festive takeover is built around three distinct and playful themes: ‘Board Shark’, ‘Fruit Meow’, and ‘Coffee & Donuts’.
Each participating mall will be adorned with immersive decorations and photo spots based on one of these themes, offering shoppers a fresh and enchanting experience at different locations. The charming world of Mofusand, created by Japanese illustrator Juno, is known for its soft, sophisticated illustration style and wordless humour that captures the mischievous charm of cats in absurdly adorable ways. Its universal appeal makes it a perfect fit for a family-friendly Christmas celebration.
Shoppers can embark on a festive trail to discover these themed zones.
The ‘Fruit Meow’ wonderland brings a burst of tropical freshness to Aperia Mall, Bugis+, Lot One, Sengkang Grand Mall, and Tampines Mall. Here, adorably cute Mofusand cats don playful fruit costumes like bananas, strawberries, and watermelons, frolicking amidst fruit stalls and sparkling decorations, creating picture-perfect moments that are as juicy as they are cute.
For those craving a splash of adventure, the ‘Board Shark’ theme will take over Bedok Mall, Bukit Panjang Plaza, CQ @ Clarke Quay, IMM, and Kallang Wave Mall. This seaside-inspired playground features Mofusand cats cosplaying in cheeky shark costumes, lounging on beach benches, riding giant waves in life buoys, and playing with bouncing beach balls, all under the glow of a festive tree.
Meanwhile, a scene overflowing with cosy sweetness awaits at Funan, Junction 8, Plaza Singapura, SingPost Centre, and Westgate with the ‘Coffee & Donuts’ zone. Shoppers can spot Mofusand cats playfully snuggled inside giant donuts, strike a pose beside oversized pink coffee cups, and explore charming props like a festive telephone booth and a glowing green tree.
For the ultimate Mofusand enthusiast, Bugis Junction is the undisputed epicentre of the festivities. It will be the only location in Singapore to feature all three whimsical themes combined into one fully immersive experience, making it an essential destination for families and fans looking to enjoy the complete spectrum of Mofusand magic.
Adding to the visual spectacle are the return of the hugely popular supersized inflatables. The much-loved eight-metre-tall Donut Meow inflatable will be making stops at Capital Tower (24 to 30 November, 2025) and Plaza Singapura (1 December, 2025 – 1 January, 2026).
Meanwhile, Raffles City Singapore will host a show-stopping eight-metre-tall Mofusand Christmas Tree inflatable. Adorned with classic baubles, snowflakes, and a golden star topper, this oversized whiskered friend with a bright red festive bow is set to become a iconic landmark in the city centre.
Raffles City Singapore will also be the site of a significant F&B collaboration. In a first for Mofusand outside of Japan, it is partnering with Sushi Tei for an exclusive dining experience running from 5 November, 2025 to 5 January, 2026. For the first week, the exclusive themed menu will only be available at the Raffles City outlet before rolling out to other locations islandwide. The restaurant will feature Mofusand-inspired décor and a playful menu including items like the Neko Ebi Roll and Tochigi Wagyu Steak, alongside kawaii-themed desserts and drinks, offering a feast for both the eyes and the palate.
Beyond the immersive decorations, the Mofusand Holidays campaign is packed with interactive activities and exclusive merchandise.
A major highlight is the first-ever Mofusand mascot appearance outside Japan. Fans can meet and snap purr-fect photos with the Shark Meow costume character at designated locations on weekends in December.
To participate, shoppers need to key in the reward code <MEETMOFU> on the CapitaStar app to redeem an exclusive meet-and-greet photo pass eVoucher for their preferred time slot. The sessions will be held three times a day (1pm, 4pm, and 7pm) at the following malls:
6 Dec (Sat): Bugis+
7 Dec (Sun): SingPost Centre
12 Dec (Fri): Tampines Mall
13 Dec (Sat): Funan
14 Dec (Sun): Westgate
19 Dec (Fri): Lot One
20 Dec (Sat): Plaza Singapura
21 Dec (Sun): Junction 8
In addition, six Mofusand pop-up stores will spring up across the island at different periods, offering fans a chance to get their hands on exclusive merchandise.
These pop-ups will feature interactive photobooths, claw machines, and a wide range of apparel and lifestyle accessories. A key draw will be the limited-edition Mofusand Exhibition Teddy Bear Meow Mascot plushies and keychains, which are designs brought in directly from Japan and available only in Singapore.
The pop-up schedule is as follows:
Bugis+: November 5 to 30, 2025
Funan: November 17 to 28 December 28, 2025
Westgate: 1 December, 2025 to 11 January, 2026
Junction 8: 15 December, 2025 to 25 January, 2026
Plaza Singapura: 29 December, 2025 to 8 February, 2026
Bugis Junction: 12 January, 2026 to 22 February, 2026
Shoppers can also enjoy exclusive purchase-with-purchase premiums by spending a minimum of $60 using eCapitaVoucher at any of the 17 participating malls. This will grant them an eligibility eVoucher in the CapitaStar app to purchase exclusive items like a Mofusand Cabin Luggage for $69 (usual price $129), a Mofusand Foldable Duffel Bag for $35, or a Mofusand Cushion Blanket for $35 at the participating pop-up stores, while stocks last.
CapitaLand has also launched adorable Mofusand AR filters on social media, available in the three holiday themes. You can use these filters to “twin” with the playful cats in matching headgear, adding an animated, kawaii touch to your selfies and social media posts:
Additionally, a “Festive Fur-tography Contest” invites shoppers to capture our best holiday moments with the Mofusand displays. By following @CapitaLandMallsSG and @Mofusand_Official on Instagram, posting photos, and tagging @CapitaLandMallsSG, you stand a chance to win one of ten $50 eCapitaVouchers. Using the AR filters will double the chances of winning.
For avid shoppers, CapitaLand has rolled out an extensive list of spend-and-redeem rewards across its malls from now to 24 December, 2025. The mechanics vary by mall, offering eCapitaVoucher rewards for minimum spends ranging from $80 to $180 on weekdays. For example, spending $80 at Aperia Mall or Sengkang Grand Mall yields a $5 voucher, while spending $180 at malls like Bugis Junction or Westgate yields a $15 voucher. Terms and conditions apply.
The CapitaStar app will also host a festive gamification campaign from now to 31 December, 2025. Members can earn Mofusand stamps and eCapitaVoucher rewards by spending a minimum of $50 with eCapitaVoucher or a Mastercard at participating malls, or by buying/gifting a minimum of $50 eCapitaVoucher. By collecting and exchanging Mini-Stamps, members can unlock randomised Mofusand Stamps. Those who successfully collect all five different Mofusand Stamps to complete the playboard will be entered into a draw to win one of ten grand prizes of 1 Million STARS, equivalent to $1,000 in eCapitaVoucher.
To complete the festive experience, limited-edition Mofusand greeting stickers are available for download on Instagram, Facebook, WhatsApp, and Telegram, allowing fans to spread the cheer in their daily conversations.
With its scale and attention to detail, the Mofusand Holidays at CapitaLand Malls is more than ready to spread the cheers in Singapore for the year-end festivities.
