OPPO has officially unveiled its Find X9 Series globally, signalling a bold step forward in its premium strategy as the brand surpasses 740 million users worldwide. The launch underpins OPPO’s commitment to innovation and to meeting the expectations of next-gen consumers seeking elevated mobile experiences.
Accelerating Growth in the Premium Segment
OPPO’s premium market momentum is stronger than ever. According to Counterpoint Research, the brand’s average selling price (ASP) rose 14% year-on-year in Q2 2025, the fastest growth among all major smartphone brands.
This success stems from OPPO’s deep understanding of evolving user demands. IDC reports that younger consumers are reshaping the mid-to-high-end smartphone market, prioritising pro-grade imaging, AI features, long-lasting performance, and seamless device connectivity, all of which OPPO has integrated at the core of the Find X9 lineup.
Find X9 Series: A Content Studio in Your Pocket
Designed for today’s creators, the Find X9 Series transforms the smartphone into a complete content creation studio.
The flagship Find X9 Pro stands out with its 200MP Hasselblad Telephoto Camera, delivering crystal-clear detail whether shooting live shows, travel adventures, or night cityscapes. Combined with OPPO’s advanced imaging tech, users can capture professional-level shots in any setting.
Powered by ColorOS 16, the series brings intuitive AI experiences, including:
- AI Portrait Glow for studio-quality lighting in portraits
- AI Mind Space to organise ideas and inspiration effortlessly
- Enhanced, built-in privacy features to keep user data protected
The result: a premium device that doesn’t just capture moments, it empowers users to create, express, and tell their stories with ease.
Reinventing Retail for the Digital Generation
Beyond devices, OPPO is reshaping how users engage with the brand. Its refreshed retail concept offers immersive in-store experiences, personalised services, and interactive product showcases.
At the same time, OPPO is expanding its global presence across platforms popular with younger shoppers, from TikTok Shop to livestream-driven commerce, enabling seamless discovery-to-purchase journeys online.
“Make Your Moment”: Celebrating Culture, Fan Passion & Creativity
OPPO’s brand mission, “Make Your Moment”, is brought to life through global partnerships and community-driven initiatives.
As the Official Smartphone Product Partner of the UEFA Champions League, OPPO enhances the fan experience with cutting-edge mobile imaging, allowing spectators to capture football magic with clarity.
Through the Culture in a Shot campaign with Discovery, OPPO showcases cultural performances across Spain, Mexico, and Thailand, all captured on the Find X9 Series, inspiring creators worldwide to share their own cultural moments.
OPPO also continues to nurture visual storytellers with the OPPO Photography Awards 2025, which has already received over 15.4 million submissions from 78 countries. Entries remain open until 20 November 2025, inviting creators everywhere to share the beauty they see through their lens.
