As TUMI wraps up its milestone 50th anniversary, the global travel and lifestyle brand marks the occasion with a bold and elegant holiday campaign “Gift Joy” celebrating its enduring legacy of craftsmanship, innovation, and purposeful design.
At the heart of this year’s festive collection is a striking Black and TUMI Red palette, the brand’s signature Pantone that symbolizes strength, passion, and timeless sophistication. These colors take center stage across TUMI’s most iconic lines, including the Alpha, Alpha Bravo, Voyageur, and 19 Degree Aluminum collections, reimagined with refined details and festive flair.
Highlights of the Voyageur collection include the Celina Backpack, Celina Mini Backpack, Double Expansion Satchel, and Packable Backpack, each designed with TUMI’s hallmark blend of functionality and elegance, built to journey beautifully far beyond the holiday season.
Continuing its legacy of craftsmanship, the 19 Degree Aluminum collection presents a luxurious gifting range, from the International Carry-On to the Cigar Case and Sunglass Case, each piece a testament to timeless design and enduring sophistication. New to the lineup, the upcoming 19 Degree Aluminum Bar Set brings the brand’s sculptural design language into the home, offering a refined cocktail-making experience complete with custom TUMI recipe cards, a perfect gift for the modern host.
For those drawn to sleek performance-inspired design, the Arrivé collection impresses with the Barker Large Backpack and Larson Medium Backpack, featuring polished carbon-fiber detailing and automotive precision. The T Buckle Reversible Leather Belt joins the lineup, crafted for those who appreciate everyday versatility and understated luxury.
The Olas and Agent collections continue to embody TUMI’s contemporary sophistication, blending versatility with elegance for both business and leisure. Meanwhile, the Belden collection introduces festive sparkle with new pieces like the Jewelry Case, Zip-Around Passport Case, and Wallet on Chain in Metallic Silver and other seasonal hues, thoughtful gifts designed to shine well beyond the holidays.
Adding a personal touch to every gift, TUMI offers bespoke monogramming services, turning travel essentials and lifestyle accessories into cherished keepsakes. Each mark of personalization represents not just ownership, but intention, a symbol of journeys shared and those yet to come.
Discover the full “Gift Joy” collection in stores and online, and follow @TUMITravel for inspiration throughout the holidays.
