Moët & Chandon, the Official Champagne of Formula One, elevated race week with a spectacular fusion of heritage, glamour, and innovation at the 2025 Formula 1 Singapore Grand Prix. Marking its decade-long global partnership with LVMH, the Maison unveiled The Elevation Lounge: a first-of-its-kind champagne experience featuring Singapore’s inaugural Moët & Chandon hot air balloon.
The exclusive preview on 2 October brought star power to the Marina Bay skyline, as internationally renowned actor Ross Butler joined local Friends of the House Desmond Tan, Fiona Xie, and Yung Raja to toast this landmark moment of innovation and conviviality.
A Legacy of Triumph
For over 75 years of Formula 1 history, Moët & Chandon has turned each podium into a stage of shared celebration from Parc Fermé to the legendary spray of Moët Impérial. This year, Ross Butler marked a historic milestone by ceremonially placing the Singapore Grand Prix champion’s name on the Corridor for the very first time in the sport’s history.
This celebratory ritual echoes back to 1936, when Tazio Nuvolari toasted his Vanderbilt Cup win with a Moët Jeroboam, and to 1967, when Dan Gurney’s jubilant spray at Le Mans transformed champagne into the universal symbol of triumph.
The Elevation Lounge Experience
From 3–5 October, The Elevation Lounge opened to the public, welcoming more than 1,000 guests for 60 breathtaking captive balloon flights, a champagne cork-shaped spectacle rising over Marina Bay. Inside, visitors savoured chilled cuvées, refined bites, and immersive storytelling celebrating the Maison’s 280-year legacy of grandeur.
Guests who purchased a bottle of Moët & Chandon stood a chance to win a ride aboard the hot air balloon, taking their race weekend to new heights. Adding to the glamour, a collaboration with SUSHISAMBA Singapore brought exclusive dining pairings with Moët Impérial Brut and Vintage 2016, accompanied by live burlesque performances and DJ sets.
