Orchard Road just got greener and more eye-catching with the debut of Singapore’s first next-generation 3D Rooftop Bus Shelter, unveiled by Stellar Ace in collaboration with Gardens by the Bay.
Located “Bef Cairnhill Road” outside The Heeren, the striking installation transforms a familiar city fixture into an imaginative showcase of nature and design. Featuring miniature recreations of the Flower Dome, Supertrees, and lush greenery, the 3D rooftop brings a touch of Singapore’s iconic gardens right into the city’s busiest shopping district.
More than a visual delight, the project serves as both a placemaking feature and an innovative advertising platform, estimated to attract over 260,000 weekly impressions. It exemplifies how out-of-home (OOH) media can enhance public spaces while offering brands a dynamic canvas for storytelling.
This marks Stellar Ace’s first 3D Rooftop installation and the revival of a beloved outdoor format, now reimagined with modern technology, scale, and creativity. Once common across Singapore’s skyline, 3D rooftops are making a bold return to inspire fresh engagement and urban vitality.
By partnering with Gardens by the Bay, Stellar Ace reinterprets the Gardens’ essence in a new setting, creating a visual bridge between two of Singapore’s most-visited landmarks. The installation transforms everyday commuting moments into immersive experiences, blending art, advertising, and nature.
The 3D Rooftop is part of Stellar Ace’s broader innovation roadmap, which includes transforming static assets into digital and interactive formats across the island. Recent developments include Digital Walls and Digital Pillars at key MRT stations such as Bayfront, City Hall, Orchard, and Serangoon.
