Denim takes centre stage this October as UNIQLO launches its first-ever Jeans Festival in Singapore. Happening on 11 and 12 October at TRIFECTA, the two-day celebration reimagines jeans not just as a fashion essential, but as a canvas for self-expression, culture, and community spirit.
A Festival of Denim and Discovery
Festival-goers can look forward to an exciting mix of activities and performances designed to showcase the versatility of LifeWear Jeans:
- Skateboarding Demos – Watch local skateboarders in action at TRIFECTA’s skate bowl, styled in UNIQLO Jeans. Lucky fans stand a chance to win a complimentary surfskate or skate class (worth $40) plus a $10 UNIQLO APP coupon.
- Live Music Performances – Groove to live sets by Singaporean talents Arya Yunata, Lay Yi, and Jason Yu, who will set the soundtrack for the denim-inspired weekend.
- High-Angle Photobooth – Capture festival memories with a unique photo experience, perfect for social sharing.
- Masterpiece REMAKE Showcase – Explore sustainable fashion with two new customisation styles, giving jeans a second life through rescued Batik and Kimono fabrics.
Exclusive Perks for APP Members
UNIQLO APP members will enjoy special privileges throughout the festival, including 10% off sourdough pizzas and focaccia sandwiches at Riders’ Lounge. Members can also score a $10 UNIQLO APP coupon by sharing their festival snaps on social media.
