DBS Foundation has joined hands with KidSTART Singapore to launch the DBS Foundation X KidSTART Pregnant Mum & Baby Nutrition Programme, a new initiative aimed at giving infants from lower-income households a stronger start in life, beginning even before birth.
Backed by a SGD 6.5 million commitment, the three-year programme will benefit 2,250 mothers, addressing gaps in nutrition, mental wellbeing, and financial literacy to improve maternal health and help infants thrive in their earliest years.
Holistic Support from Pregnancy to Baby’s First Year
Research highlights that a child’s development begins in the womb, with nutrition, environment, and maternal wellbeing influencing brain development and lifelong health. To meet these needs, the programme provides comprehensive care through pregnancy and into the infant’s first year, including:
- Nutrition Support: Expectant mothers will receive a Mummy Pack with maternal milk, chicken essence, wellness essentials, and educational resources. After childbirth, they will benefit from a 10-day confinement meal delivery, ensuring balanced nutrition during postpartum recovery.
- Mental Wellness & Financial Literacy: Workshops run by the Singapore Association of Mental Health and SpedGrow will guide families in managing emotional wellbeing and practical financial planning. SpedGrow, a 2024 DBS Foundation grant recipient, co-developed the financial literacy curriculum to help families budget effectively for baby essentials.
- Grocery Support: Families will receive SGD 300 in supermarket vouchers to ease financial pressures while encouraging healthier, budget-conscious choices.
Community Engagement at Launch
The programme was officially launched with Mr Masagos Zulkifli, Minister for Social and Family Development, as Guest-of-Honour. Fifty KidSTART families joined DBS and KidSTART representatives, along with volunteers from DBS People of Purpose, the bank’s employee volunteer movement.
The launch featured hands-on workshops, activity zones introducing children to basic financial literacy through play, and information booths on family support schemes such as the Child Development Account.
This initiative marks the latest in DBS Foundation’s efforts to uplift vulnerable communities, reflecting its mission to support long-term wellbeing and progress.
For more information, visit KidSTART’s website.
